24 uppsatser · sida 2 av 2
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within …
Betydelsen av brand origin för globala varumärken i multinationella företag
… ökar antalet multinationella företag vilket medför att många varumärken byter nationalitet när fusioner och förvärv genomförs. Många varumärken marknadsförs i sin tur med sitt ursprung vilket skapar ett potentiellt problem kring tvetydighet. Studier visar att ett varumärkes …
Klargörande om registrerat varumärke
… There are different systems for registration of trademarks, except the national systems. If you want to register a trademark in the EU there’s a certain system and if you’re looking to get a registration outside the Union you can do this through another system.Occasionally, some …
Vårt syfte med denna uppsats är att undersöka och skapa en förståelse för hur konsumenter uppfattar samt värderar LMV jämfört med EMV. Vår undersökning kommer att mynna ut i en konsumentbaserad varumärkeskapitalmodell som är anpassad för livsmedelsbranschen. Vi har använt oss av …
Spårbarheten i en global värld
… copied. Despite attempts finding a common solution for the medical industry, nationally and internationally, such a solution has not yet been adopted. Each company has tried to protect themselves with several technical solutions. Authorities have been running campaigns, trying …
To build high-rise buildings made of timber has for long been limited by national laws, due to the lack of knowledge in engineering solutions. Frame structures made of wood has for a long time been associated with major fire hazards and consequently lower safety and this …
Private label introductions have been increasing in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This …
osäkerhetskällor för nätverks-RTK
… time. Commonly the corrections are transferred via mobile phones. The Swedish National Land Survey operates a nationwide Network RTK service, where users can receive correction data via GSM or mobile Internet (GPRS). Network RTK service is based on a nationwide network of …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… a food product (pers. com., Boman, 2013). The tool was launched by the Swedish National Farmers” Federation (LRF) in cooperation with Swedish farmers. The problem, addressed in this study concerns the impact that this smartphone application has for the Swedish farmers …
