43 uppsatser · sida 2 av 3
Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln
… whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and …
<em>- En fallstudie av Örebro stads varumärke</em>
… 2011 a series of violet events accord in the city of Örebro witch made several national headlines in different media. The nature of these actions was of a kind that started a discussion regarding the security for citizens in Örebro. It is this series of events that constitute …
… av varumärkesteorier på kulturella och politiska fenomen som länder och nationer. Vid val av tillvägagångssätt har vi utgått ifrån en abduktiv ansats, där vår primära källa har varit en kvalitativ dokumentstudie över offentligt material publicerat av NSU samt material relaterat …
tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
… Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject. The collection of primary data has been conducted in form of interview with representatives from the involved organizations, on …
Går det att överleva utanför de stora strukturerna inom godstransportbranschen?
… use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions …
En studie om Country of origin
Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen …
En fallstudie om Svenska institutet
The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… a food product (pers. com., Boman, 2013). The tool was launched by the Swedish National Farmers” Federation (LRF) in cooperation with Swedish farmers. The problem, addressed in this study concerns the impact that this smartphone application has for the Swedish farmers …
En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands
… of cultural diplomacy can be seen as a means, in the purpose of reinforcing a nation’s brand. During a two week period, about 140 visitors to the exhibition "Tio fotografer" at the Swedish Institute in Paris responded to a statistical survey, which examined whether their visit …
En designpedagogisk undersökning om barn och normer
… of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national …
en studie av personalens uppfattningar
… of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national …
Nationella turistorganisationers användning av sociala medier
… of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
Syftet med uppsatsen är att utvidga förståelsen för kvalitetssäkrings-systemet Mystery Shopping. Det görs genom att studera hur de anställda i en serviceverksamhet, på sin arbetsplats, uppfattar systemet. Avsikten är vidare att utifrån detta ta reda på vad som kan ha påverkat …
