52 uppsatser · sida 3 av 4
… the situation and process regarding the decision to use outsourcing of the media acquisition function in a Swedish public library. By using New institutional theory, focusing on ways of organising and values in the organisation we are able to analyse this phenomenon …
En kvalitativ textanalys för att utmana medielogiken genom att testa tre nyhetsvärderingsteorier
… i över två månader innan de kunde räddas. Händelsen fick ett stort utrymme i media världen över. I vår studie har vi utmanat medielogiken genom att testa tre ny-hetsvärderingsteorier utifrån aftonbladet.ses och dn.ses nyhetsrapportering kring gruvolyckan. Tidningarna valdes …
En kritisk diskursanalys av Dagens Nyheter och Svenska Dagbladets rapportering om Carl Bildt kring fallet etiopiensvenskarna
Det som studeras i denna undersökning är hur morgontidningarna Dagens Nyheter och Svenska Dagbladet beskrev utrikesminister Carl Bildt kopplat till de fängslade journalisterna Martin Schibbye och Johan Persson. Syftet med undersökningen är att identifiera morgontidningarnas …
En studie av konsumenters deltagande och va?rdeskapande i marknadskommunikation
… resursintegrering. Efter att ha la?st forskningsartiklar och inla?gg i media om ett skifte i synen pa? konsumenters allt viktigare roll ville vi na?rmare studera hur den tar sig uttryck inom marknadskommunikation. Studiens syfte blev att bidra till den relativt outvecklade …
En studie av branschens syn på PR- och reklamkampanjers effekter
… text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to …
? En kvalitativ textanalys om gestaltningar av krisarbetare i samband med skogsbranden i Västmanland sommaren 2014
… text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to …
En multimodal kritisk diskursanalys av reality-programmet Böda Camping med fokus på alkohol och klass
… text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to …
En kvalitativ fallstudie om vad generation Y gör med reklam
… text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to …
En textanalys om hur VisitSweden använder storytelling i framställningen av svensk matkultur och dess aktörer
… text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to …
En kvalitativ textanalys om gestaltningar av krisarbetare i samband med skogsbranden i Va?stmanland sommaren 2014
… text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to …
… increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical …
film som representation, verktyg och handling i landskapsarkitektur
… its relation to architectural modernism. I also explore the role of film as a mediator and representation of landscape views. In order to achieve a deeper understanding for the filmic language and narrative logic, I discuss how film has been used both to reinforce and …
Hur ett värdenätverk formas kring en ny mediekanal
… that evolve advertising sales. Hence, are repositioning into a new role as media owners. However, to succeed the authors of this thesis have found that operators are dependent on external actors to help create attractive platforms, that can entice end-users and advertiser, as …
Om skillnaderna i korta riksnyhetssändningar mellan två kommersiella radiostationer och public serviceradion.
… advertising and sources. Our two main theories were normative theory and media logic. The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six …
I vår produktion har vi tagit fram ett system för order- och lagerhantering, med vikt på realtidsuppdateringar, åt en extern mottagare där infrastrukturen inte hängt med i företagets utveckling. Vi valde detta projekt i syfte att bredda våra kunskaper inom både programmering och …
