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En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
… towards the company or their marketed product. Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media …
… results revealed that Ozempic is discussed within various frames in Swedish media. One of the most common frames in the articles is the access issues, regarding who has access to the medication and who does not, which has shaped the overall discussion. Furthermore differences …
ett arbete om skyltning på bibliotek
This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - …
En studie av språkplanering på färöiska bibliotek.
… as a mothers tongue, but with great dominance of the Danish language within media. The purpose of my thesis is to examine language planning activities within the library, and the consequences this planning has for the system. Different theories about language planning provides a …
… this we have concentrated our research to relate how scientists and the media describe problems of abuse among women. The method we used in our research was qualitative and we gathered information through literature, reports and articles. Our main questions are: Do the social …
… autonomy, finance and citizen indifference, but many NGOs and a part of mass media seem to be able to define and forward their interests in a manner that influences city politics.
Innehållsanalys av Spendrups reklamkampanj
… Television is considered to have a greater impact on the viewer than any other media, mainly due to the fact that it reaches a larger group of consumers.There is an established correlation between individual preferences and the type of advertising that one relates and attracts …
en diskursanalys av dagspressens framställning av barn som bedöms som överviktiga eller feta
The aim of this undergraduate thesis was to examine the media’s portrayal of overweight and obese children and their surroundings, using the first and third dimensions of Fairclough’s three dimensional model for critical discourse analysis. The study addressed the following …
… conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation. The Chechens are degraded to either …
… investments. A successful investment needs to be built on solid ground. Media has lately focused on energy topics as a part of the environmental discussion and the real estate companies tries to use the new technology that the market has provided. Energy investments in new …
Om BTJ, folkbibliotek och indexering av gaylitteratur
… conducted in the catalogue BURKsök created by BTJ which is the largest library media company in Sweden. The purpose of the study is to examine the heterosexual norm in fiction indexing and to study to what extent gay fiction is to be found by subject. Asking research questions …
En idéanalytisk studie av litteraturkritik
… is connected to a literary main theme that is constructed in relation to mediated influences. The conclusion suggests an increased understanding of the individual identity as a result of a reflexive process.
… in close connection to reality. This is partly explained by the picture that media has contributed to since these areas where newly built; a consistently negative picture that gradually has become the truth. In the research, a pendulum effect has also been identified concerning …
… on the material present in a specific library, i.e. the books and other media types used or sought there, and directly influences that library as the material is reviewed, organised and/or discarded. To collect data for the thesis an action research inspired strategy was used …
estetik och marknad i svensk konst 1885
… techniques were: experimenting with perspective and the use of empty spaces in mediating ambiance. The third strategy was that of individualization by moving closer to the motif. These techniques and strategies are known to be early modernist techniques. Reviews, discussing …
