382 uppsatser · sida 1 av 26
Fuglesang, föreställningar om rum och svenskhet
… imaginations, notions of Self and community that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of …
En studie av hur näthatsdebatten utvecklades till en medial lavin
… Julia and the elite. A study of how the Internet hatred developed into a media avalanche. Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were …
En studie om Event Marketing
… of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has …
En flerfallstudie med fokus på användarna och önskade effekter
… of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has …
Kommunikationskanalen som leder till relationer
… goal of the event to the receiver. Using an event to create an experience that mediate the mes-sage from the transmitter to the receiver and creates a relationship with the company or organization. To carry out our study we have used mixed methods with a pragmatic approach. We …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with …
En kvalitativ studie om hur sex ungdomar i åldrarna 21-26 ser på sitt bostadsområde
Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information …
En fallstudie av myndigheters, företags och idéburna organisationers proaktiva kriskommunikationsarbete i sociala medier
The purpose of this study is to compare social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with social media and …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
En studie om medias framställning av greken samt hur grekerna upplever framställningen och vilka konsekvenser detta kan tänkas bringa
Media has an influence on millions of people around the world, this influence can be positive as well as negative as a consequence of how phenomena and a certain event are interpreted. Mass media tend to magnify and dramatize events in form of attractive headlines in order to …
En studie om krishantering på sociala medier
… Title: It’s not just a comment ? a study about Crisis Management on Social Media Author: Malin Pettersson 910624 and Amanda White 920310 Year: Spring 2014 Level: Bachelor degree Department: School of Business and Economics Supervisor: Carina Holmgren Examiner: Frederic Bill …
En statsvetenskaplig studie av hur svensk media problematiserar övervakning
This thesis examines how Swedish newspaper media problematize surveillance. This is done by analysing the media reports from two major surveillance events: the debate in 2008 about the legislation concerning the expansion of the rights of Försvarets Radioanstalt to monitor …
En studie i hur event marknadsföringens komponenter påverkar effekten och upplevelsen av ett event
… som dess målgrupp innehar och för att tränga igenom det brus dagens mediala samhälle kännetecknas av. Event marknadsföring har de senaste årtiondena uppmärksammats, dock är forskningen inom ämnet relativt ny och således har olika marknadsföringsteorier inte tidigare applicerats …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… in terms of giving and receiving. In addtion, our study shows that effort is mediated by perceived consumer care and creates both a higher purchase intention, a more positive attitude towards the brand and a higher perceived credibility. In short, Event Marketing as a …
