1 767 uppsatser · sida 4 av 60
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that …
… framför allt behandlat vad som påverkar konsumenter att sprida ett rykte. Buzz Marketing, som kan definieras som ett aktivt arbete med Word of Mouth, är ett område som fortfarande är relativt outforskat. Desto mindre forskning har gjorts med konfektionsbranschen som …
en utvärdering av marknadsföringskampanjen "Småbarnsföräldern" på ett folkbibliotek
… a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions: ” What goals does the library have with the marketing campaign "Småbarnsföräldern"” ” How …
-En studie om ishockey idrottsAB i Stockholm
Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P’s of the Marketing mix. Method: We have used an abductive approach in this study. The research was …
- en juridisk konstruktion eller ett marknadsföringsproblem?
Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights …
som kompletterande kommunikationskanal till Event Marketing
… is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
en fallstudie
Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication …
En studie i hur ett företag med begränsade resurser kan skapa hög medvetenhet med kostnadseffektiva marknadsförings metoder
… awareness ” A study in how a company can create awareness with cost efficient marketing methods. (Skapande av hög medvetenhet ” En studie i hur ett företag kan skapa medvetenhet med kostnadseffektiva marknadsförings metoder). Authors: Alexander Edlund and Fredrik Hansson Aim …
Kund och råvara på samma gång
… on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students. This thesis focuses on the marketing activities done by educational institutions to recruit new students. This study will …
En studie om användandet av inkongruenta kändisar
… the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer’s expectations. One way to succeed with this strategy is the use of an incongruent celebrity …
… in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have …
a literature review of marketing strategies and mango production in Kenya
This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango …
a case study of marketing strategies for small-scale mango farmers in the Nyanza Province, Kenya
This report is focused on marketing opportunities for small-scale mango farmers in the Nyanza Province in Kenya. Kenya is a large horticultural producer in the world. Horticulture is an important income for a large share of the rural population in Kenya but profitability is low …
En kvalitativ studie av marknadskommunikation på Facebook
… Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36 With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide …
En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is …
