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Folkbiblioteks marknadsföring till pojkar i högstadieåldern
… are working to reach out to boys in their early teens,and from a relationship marketing perspective see howlibraries are using marketing as a tool in creating long-termrelationships with this user group. The following questionsare asked: How do public libraries market themselves …
… of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through …
… i viss mån är missnöjda med hur de får information från butikerna.Relationship marketing is today a vital part of most companies marketing. Shortly summarized, the relationship marketing is a way of marketing which focuses on establishing and developing relationships with the …
… brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? strategies to market themselves virtually. Since the beginning of the early 21st century a new channel has …
AB Enaforsholm
The marketing strategies discussed in today’s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting …
Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
… research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight …
Med sinnesmarknadsföring som ett verktyg
… för hur begreppen Emotional Branding, Experience Branding och Sensory Marketing bör sammankopplas och vad det kan tillföra ett varumärke inom retail. Hur kan åtråvärda upplevelser inom dagligvaruhandeln, en plattform som bör fungerar som en förlängd arm till varumärkets …
Ambush marketing kan kortfattat beskrivas som en marknadsföringsstrategi där någon associerar sin produkt eller sitt företag med ett stort idrottsevenemang utan att ha betalat någon sponsringsavgift. Fenomenet har fötts och utvecklats i takt med en allt mer sofistikerad …
Inom den Svenska Sjukvården
The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… The aim with this study is to investigate how companies use social media as a marketing tool. The study will investigate possible differences between two groups of newly started companies. The first group is companies that has recieved a relatively large amount of media …
En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring
Purpose: The purpose of this study is to analyze the application of sensory marketing in malls. Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes …
en analys av resereklam, representationer och geografiska föresta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place …
