176 uppsatser · sida 6 av 12
Relationsmarknadsföring
… thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus shift from products and their functionality to customers and value creation. Because of …
… giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive advantage and results in a good relationship with the customer. The brand is a collection of thoughts, feelings and opinions that are channeled into both conscious …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
… The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questions The purpose of the study was to gain a deeper understanding of …
En designpedagogisk undersökning om barn och normer
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
en studie av personalens uppfattningar
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
Nationella turistorganisationers användning av sociala medier
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
En analys av marknadsföringsstrategier i ett medium
… celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors. We apply semiotic analyses to study the pictures uploaded …
? En studie av generationerna Y samt 55 plus
… should be approached in different ways, thus questioning a standardised mass marketing approach. Moreover, the study indicates that traditional marketing methods should be questioned and more focus should be given to emerging communication channels, for instance Internet-based …
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… how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that …
… how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that …
en jämförande studie om den Tyska och den Tjeckiska turistbyråns verksamhet på den svenska marknaden
… of the world's countries, there is a national organization responsible for marketingthat country as a tourist destination. Through their offices, these organizations work towardsthe creation of effective strategies and a deeper understanding of local markets. Usingqualitative …
the case of social media in the Swedish food industry
… Social media is originally a medium meant for consumers to interact and not a marketing channel for companies. Therefore it is important to be aware of the fact that consumers instead of marketers are in control here. Companies that regard consumers as controllable are not …
att marknadsföra ett personligt varumärke inom träningsbranschen med hjälp av digitala medier
… forms of a digital survey and interviews with two personal trainers regarding marketing and branding. Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new …
Rapport 1: Passiva och reaktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small …
Rapport 2: Aktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small …
