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En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
… that cannot promote themselves? ? A thesis of how PR-agencies use relationship marketing to promote themselves. Authors: Julia Edvardsson & Jennie Jonasson Advisor: Navid Ghannad Level: Bachelor thesis in Marketing, (15 ECTS), Spring 2012 Keywords: Public Relations, Relationship …
Background: Markets in Financial Instruments Directive, MiFID, was implemented in Swedish law in 2007 and aimed to increase competition of the securities market in order to achieve efficiency and lower transaction costs and to enhance investor protection. Another aim was to …
En utvärdering av en portföljvalsstrategi på Stockholmsbörsen mellan 2004 och 2012
… most discussed topic in finance is whether or not it is possible to ”beat the market”. Even though many people claim to do this, there is little evidence to support the idea that one can consistently beat the market over a long period of time. There are indeed several examples …
Den svenska marknaden
Enligt Market timing-teorin styr marknadens värdering av företag huruvida nya investeringar finansieras med lån eller med nytt eget kapital. Syftet med denna uppsats är att undersöka om teorin kan förklara svenska företags val av finansiering och således företagens …
In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market’s health and development, and can to some …
In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market’s health and development, and can to some …
The Swedish market for vehicle inspection is re-regulated since June 2010. More than four years after the re-regulation there are eight companies in the market. Two of these companies are a result of the former monopolist's owners divided the business among themselves. The …
En explorativ marknadsundersökning kring teknik och hälsa inom äldreomsorg
This report is a market research for the company 4 Body and Mind, a start-up company that works with personal training online. They wanted to know if the market for elderly care could be interesting for them to enter. This report is hence a research of the market for health and …
En explorativ marknadsundersökning kring teknik och hälsa inom äldreomsorgen
This report is a market research for the company 4 Body and Mind, a start-up company that works with personal training online. They wanted to know if the market for elderly care could be interesting for them to enter. This report is hence a research of the market for health and …
community-based social marketing strategy in Malmö
… and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same …
… rate as inflation. In the end of the 20th century the prices on the housing market started to differ from the inflation rate, and today the deviation is strong and the real price increase has been very strong. The financial crisis in 2008, which was a result of a subprime …
En studie om det moderata samlingspartiets arbetsmarknadspolitiska ideér och dess ideologiska förändring
”The new labour party” A study of the labor-market policy ideas of the Moderata samlingspartiet and their ideological change?Thesis in Political Science (C-level) at Karlstad University byJenny Ljung, Fall 2006Tutor: Susan MartonThe labour-market policy of the Swedish …
… realized and non-realized, and show that they have a value-relevance for the market value of companies. Other studies show that investors incorporate R&D to a certain degree in their valuation and therefore they argue that it should be realized as an asset rather than burden the …
One-to-one marketing är en extrem variant av relationsmarknadsföring. Begreppet myntades i början av 1990-talet och ligger till grund för en ny syn på marknadsföring. Många företag har försökt att använda sig av teorierna kring begreppet, men få har hittills lyckats fullt ut …
Event marketing är en marknadsföringsform som har växt ordentligt under senare delen av 90-talet och det börjar bli ett naturligt inslag i företagens marknadskommunikation. Trots denna tillväxt har event marketing under en längre tid sammankopplats med brist på …
