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… the ground rent to a factor that can be observed right from the real estate market, for example the rent, or by simply determining the ground rent based on negotiating terms a more efficient leasehold system would be reached.
En studie av mobiloperatörer.
… - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance. - The second purpose is to understand the function of the brand regarding to value creation and loyalty in the sector of mobile …
an exploratory case study
… customer need, e.g. procurement, logistics, transactions, production and marketing. One purpose of value chain analysis is to show the build-up from production cost to consumer price and how surplus is distributed between actors within a chain. The study was conducted as an …
? En studie utifrån Radi Medical Systems webbplats för kundutbildning
Abstract Title: Interactive marketing and Internet - A study of Radi Medical Systems? educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning) Number of pages: 43 (including enclosures 47) Author: Daniel …
… deals with a theoretical outlook on value and how this can be applied in marketing. Conclusion: The study shows a diversity of values within three broad categories. These are values from relations, marketing and knowledge. In relationships, we found a significant value from a …
… of investment properties owned by corporations listed on the Swedish stock market accord with the fairvalue that the market and the Swedish property index indicates on. To be able to test this connection we gathered information from the corporation’s annual reports which we …
Att synliggöra icke materiella tillgångar
… technological products. Traditionally, Swedish companies are not used to marketing and promoting Intangibles but have focused on selling goods of tangible nature, such as cars and bearing. The gap between a company’s accounted value and its real market value has increased for …
The market of fruit and vegetables develops continuously to become tougher and more complex. The fast development makes it difficult to keep up with all the changes. This is the case for apples and tomatoes. The purpose of this work is to explain what the trade routes are like …
… awareness of the environment has contributed to the expansion of thesecondhand market. Press and media’s focus on how the textile industry has affected theenvironment has made people aware of the consequences. This has led to an increasedtransparency for the commercial …
This paper includes a study of the mutual fund market investors during a selected time period. The reader is given a descriptive picture of how people in different age groups have acted in conjunction with the last major financial crisis. It has been studied whether people in …
som kompletterande kommunikationskanal till Event Marketing
… is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
Abnormala avkastningar på Apple Inc av diverse händelser?
… Apple, is affected by intern or extern events when it comes to the trade market. The purpose of the study is to investigate if chosen events create abnormal return on Apples stock market. The chosen research area is Steve Jobs three sick-listings, It-bubble and the purchase of …
En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
… that cannot promote themselves? ? A thesis of how PR-agencies use relationship marketing to promote themselves. Authors: Julia Edvardsson & Jennie Jonasson Advisor: Navid Ghannad Level: Bachelor thesis in Marketing, (15 ECTS), Spring 2012 Keywords: Public Relations, Relationship …
En studie av värdeskapande ur kundperspektiv
… perspectives. We have used existing theories that treat matters: added value, marketingmix and trademark image. In consideration of these we have tried to form our own theoretical model from existing theories. We have afterwards tested this model on empirics, that is based on a …
… partners and two groups of unemployed individuals on the Swedish labor market. The investigated company has been able to contribute to a solution of a social problem, while its social initiatives have been favourable to its core business.
