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… bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? …
… does female and male students have different attitudes towards the labour market and towards wages? Further more, I examine if factors such as class and ethnicity affect student's attitudes. These questions are investigated through a quantitative study of students at four …
… and 70s a large growth in part-time work amongst women in the Swedish labour market took place. A net inflow of workers into the labour market has been suggested as the main source. However, part-time work is still a common phenomenon among Swedish women; in 2004 almost 40% of …
- en utvärdering av marknadsföringsstrategier
… VT-2007 Nyckelord: Lojalitet, Word-of-mouth, Involvement theory, Marketing mix, Medicinteknisk verksamhet, Medicintekniska avdelningen analys på Karolinska Universitetssjukhuset. Syfte: Syftet är att utvärdera om MTA-analys marknadsföringsstrategier skapar lojala kunder? Metod …
Kan fastighetsmäklarens arbete omvandlas till en säljande upplevelse?
… Can the trend that is striving towards experiences really be adapted to all markets? This question started our quest to see how the real-estate market would be able to be adapted to this new economy. The Purpose of this essay is to study how the real-estate market possibilities …
En intervjustudie om hur personer med olika länderbakgrund upplever arbetsmarknadsåtgärden Komjobb i Norrköpings kommun
… a social category. The result is also based on previous research about labour market policies. We have concluded that Komjobb to a particular part meets individual needs. Other conclusions are that there are some differences in whether people from different countries perceive …
med fokus på marknadsföringsaspekter
… been a case study of twocompanies, which managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but …
… based on two main currents, the first being service management within service marketing, including the customer focused business, and the second, the interaction approach by the Industrial Marketing and Purchasing Group within industrial marketing. The central idea in this …
<em>en undersökning om hur den kommande generationsväxlingen påverkar turismföretag</em>
… society and businesses today, is the change of generations in the business market which occurs within the upcoming years. A change of generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the …
Övergången mellan studier och arbete för studenter med utländsk bakgrund vid Växjö universitet
… and list of qualifications devalue in the context of the Swedish labour market. However, little is known of those with foreign background who enter into higher education in Sweden. Our study attempts to shed some light onto the value of higher education relative to that of a …
En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we …
… value for members through vertical integration, and to strengthen members? market position. When Swedish Meats sold the slaughtering and processing components, it ceased in some respects to serve the function of a cooperative. This is a lost opportunity for both members and …
motiven bakom försäljningen av kooperationen
… value for members through vertical integration, and to strengthen members? market position. When Swedish Meats sold the slaughtering and processing components, it ceased in some respects to serve the function of a cooperative. This is a lost opportunity for both members and …
En fallstudie om den svenska marknaden för nätdejting, dess nuvarande tillstånd och framtida utmaningar
… A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what …
En studie om Sociala Medier och Sökmarknadsföring
… within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them …
