822 uppsatser · sida 14 av 55
Studie i publicitetens effekt på bedömning av modern konst
… PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at …
En studie i mobilapplikationers inverkan på kundrelationer & kundvärde
Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland …
En studie av den svenska aktielånemarknadens utveckling
… is primarily a professional activity. The supply of stocks in the lending market comes mainly from pension funds and insurance companies, while intermediaries provide valuable services by taking positions as borrowers as well as lenders. Borrowers use stock lending for various …
… same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can …
… comprehensive view of the relationship. Because of the volatility of the power market there are good possibilities to profit from investments made, no matter if the intention is to hedge coming power deliveries or if the investment is based on pure speculative intentions. The …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced …
En diskursanalys av mångkulturalism i den svenska arbetsmarknadspolitiken
… this paper is to study how multiculturalism is expressed in the Swedish labour market policy. The method used for the investigation is a discourse analysis which study social and political processes in the society as created through language. The perspective of the discourse …
<em>-en studie om intern storytelling</em>
… a study about internal Storytelling Keywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation. Background: Something that can be problematic for managers in an organization is to find an …
En litteratursociologisk analys
… the literary system through Robert Escarpit's socio-literary model of the book market. Simultaneously the thesis serves as a test for Escarpit's theory: by actively applying his theory and model to a very new and contemporary actor on the book market I hoped to reach or confirm …
En utopi eller en hållbar investeringsstrategi?
… has escalated since Alfred Cowles (1933) published his research in ?Can StockMarket Forecasters Forecast?? As of late, savings in stocks has increased and the householdsare managing their savings more actively. The consequence of the increased interestin stocks has resulted in a …
Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochbloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en blogg som attraherar läsare och annonsörer.Design och …
a comparative qualitative study
Deregulation on the market for agricultural products leads to a more globalised market with increasing price fluctuations. This, in turn, places the farmer in positions influenced by new risks but also improved opportunities. The farmers are faced by uncertainty in terms of …
Analys av en novell
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
En studie av den svenska aktielånemarknadens utveckling
… is primarily a professional activity. The supply of stocks in the lending market comes mainly from pension funds and insurance companies, while intermediaries provide valuable services by taking positions as borrowers as well as lenders. Borrowers use stock lending for various …
en studie av EVA som värderingsmodell
Uppsatsen behandlar Economic Value Added som ett värderingsverktyg för företag. EVA är först och främst ett internt styrmedel och prestationsmått, framtagen av konsultfirman Stern & Stewart. Modellen har dock börjat nämnas mer och mer i värderingssammanhang. Enkelt uttryckt …
