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Ur kosumenternas synvinkel
… on 1 October 2010. Eighteen months after the introduction, how has the housing market been affected from a consumer perspective? Contribution of the thesis: Previous studies in the field (eg Gauffin, 2011; Bekeris & Lagelius, 2011; Claesson & Megaache, 2011) focuses on how the …
En ny webbplats för Noroffice
Title: The mortgage limitation and its impact on the mortgage market Level: Final assignment for Bachelor Degree in Business Administration Author: Mattias Arnkvist and Magnus Vitasp Persson Supervisor: Lars Steiner Date: 2011 ? May Aim: We have conducted this report to find out …
En studie om en kommun och dess lokala aktörers krisförberedelser vid ett omfattande elavbrott
Title: The mortgage limitation and its impact on the mortgage market Level: Final assignment for Bachelor Degree in Business Administration Author: Mattias Arnkvist and Magnus Vitasp Persson Supervisor: Lars Steiner Date: 2011 ? May Aim: We have conducted this report to find out …
-och dess påverkan på bolånemarknaden
Title: The mortgage limitation and its impact on the mortgage market Level: Final assignment for Bachelor Degree in Business Administration Author: Mattias Arnkvist and Magnus Vitasp Persson Supervisor: Lars Steiner Date: 2011 ? May Aim: We have conducted this report to find out …
En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad
It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The …
En fallstudie på en fackförening
… As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up. The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and …
Hur värderas oljeaktier
… a very interesting topic to write within. In order to gain knowledge in how to value oil companies, the authors will collect information from theory and through a questionnaire. By applying the information gathered to three companies listed on the Stockholm Stock Exchange the …
… is to describe and analyze how the mining equipment producers on a global market manage to handle the changing conditions concerning customer value. Our approach has been a comparative analysis between two different sites in order to answer the purpose. The case studies at Metso …
… are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been …
… a large international industrial company active on a business to business market. We have conducted a case study and made interviews with three respondents within the company. The result of the study show that the company offers value added services in each stage of the buying …
Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming …
… competitiveness and increased stock value. This Thesis inquires into how the market values the new information the use of the Swedish code convey. To carry out this problem we have preformed two different surveys. The first one maps out how frequent the use of the code is in the …
en kvantitativ undersökning ur ett studentperspektiv
… and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College …
effekter på upplevt reklamvärde och köpintention
… the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study. Supporting the first hypothesis, the test shows that positive advertising talk can raise expected advertising value …
… is a world leader in listed private equity and ranked fifth in the world in market capitalization. The sector is attracting increasing interest from the investment community. However, the private equity industry in Sweden has historically poor reputation and is criticized for …
