553 uppsatser · sida 4 av 37
Ungdomars Attityder till Dold Viral Marknadsföring
… paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this …
In today’s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in …
En jämförande studie mellan Sverige och Kina
… linked to an actual share repurchase. The study aims to examine how the stock markets in Stockholm and Hong Kong react to share repurchases. Thereby judge whether the notice gives a negative or positive effect. The problem formulation takes the following approach: Is there …
… i viss mån är missnöjda med hur de får information från butikerna.Relationship marketing is today a vital part of most companies marketing. Shortly summarized, the relationship marketing is a way of marketing which focuses on establishing and developing relationships with the …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
Ur kosumenternas synvinkel
… on 1 October 2010. Eighteen months after the introduction, how has the housing market been affected from a consumer perspective? Contribution of the thesis: Previous studies in the field (eg Gauffin, 2011; Bekeris & Lagelius, 2011; Claesson & Megaache, 2011) focuses on how the …
En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring
Purpose: The purpose of this study is to analyze the application of sensory marketing in malls. Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes …
… this essay is that gender can be looked at in different ways within the labour market where women have the main responsibility over the family and are considered more nursing then men. Men on the other hand are thinking of their carriers and have higher salary requirements …
Ett utredningsarbete på en klinik
… this essay is that gender can be looked at in different ways within the labour market where women have the main responsibility over the family and are considered more nursing then men. Men on the other hand are thinking of their carriers and have higher salary requirements …
… sector is not so extensive, despite an increased popularity of relationship-marketing since beginning of 1990s. We choosed to examine how the relationships functions nowadays with help of interviews targeted to contacts in five of us selected real-estate companies. We have …
Om strandområdets topografi och funktion i tre Öresundsstäder
… and urbanization. The cities of Skanör ” Falsterbo and Malmoe were important market places for the medieval Scania market with the herring fishery in focus. The cities” birth has to be looked upon in relation to these activities. Landskrona was built on royal initiative in the …
En studie om små och medelstora företag i den svenska modebranschen
… existing and potential customers. Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing Perspective Theories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain. Empiric: The empirical data is …
a case study of the Swedish market for agricultural machinery
… asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that …
Ett arbete om genusperspektivet på förpackningsdesign
… gender-neutral packaging can be designed and used in the future to reach the market. The purpose of the study is also to contribute to future research on the subject. To fulfill the purpose of this study, nuanced and in-depth data is collected by means of a small-N-study and a …
analys av slakt-, styckning- och charkföretag
… strategies analysed in the study are "contracting", "certification", "local market - sales" and "local market - supply". The empirical data collection was made by a survey which was sent to 248 companies in the Swedish meat processing industry. The information from the survey …
