553 uppsatser · sida 23 av 37
En utvärdering av karaktärsdrag hos svenska modeföretag i samband med internationalisering
… companies, regardless of industry, choosing to realize mainly to expand its market share and hence its profitability. Various theories describe differentiated strategies to promote corporate expansion. Either they shall be financed by internal funds, or balancing equity with …
Intern varumärkesuppbyggnad på Nordiska Kompaniet
… from NK AB. Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour. Conclusion: This case study of NK has shown that …
En kvantitativ studie om hur Ålö kan attrahera ingenjörsstudenter med Employer Branding
… in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive …
att marknadsföra ett personligt varumärke inom träningsbranschen med hjälp av digitala medier
… forms of a digital survey and interviews with two personal trainers regarding marketing and branding. Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new …
En fallstudie av tillkomsten av TAP-avtalet, och skapandet av en globalt anpassad marknad.
… merchant marine underwent in the 1990s, that resulted in a narrow market for the Swedish-flagged fleet. In order to save the industry, the TAP- agreement was created, consisting of three parties, government- market and interest organizations. Purpose in this thesis, is to exam …
En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.
… daily basis. This phenomenon has mostly been acknowledged by companies on B2C markets where these social network sites are being used to communicate their brand. On B2B markets however, the usage of these platforms have not been as optimistically implemented. Due to this fact …
… is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are …
en studie av bibliotekarier utbildade i Borås, Lund och Umeå
… will take some time for LIS students and librarians as well as the labour market to realise and implement. The profession carries with it lots of traditional expectations and conceptions and change is slow.
… i övriga delar av världen och då främst i USA vad gäller sponsring. Metod: En survey-undersökning med de 126 största företagen i Sverige har gjorts. Företagen har fått fylla i en enkät med sju flervalsfrågor via e-mail, telefax eller telefon. De insamlade svaren sammanställdes i …
… their field of business. New and more innovating storage solutions enters the market, but are they necessary to smaller companies of development active in the IT society? Questions to Answer: Is data storage a growing problem for companies of development active in the IT …
… process. Definitions: Our study is based solely on the divisions at the marketing department of the company investigated. We have not included external parties, nor the aspect of Knowledge Management that focuses on IT. Method and results: This study has been carried out with …
Ett växande problem?
… their field of business. New and more innovating storage solutions enters the market, but are they necessary to smaller companies of development active in the IT society? Questions to Answer: Is data storage a growing problem for companies of development active in the IT …
… introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the …
en analys av hur den logistiska strategin ska utformas för att stödja företagets överordnade strategi
… has increased and this has lead to overcapacity and falling prices on markets today. The subject field logistics has during the last decades been given increasingly significance and has become a way to handle the competition. Theories clearly point outthe importance that a …
… the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis. Conclusion: The …
