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En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The …
En alternativ väg till kund lojalitet
… to try to understand the way pupils think about marks. We have conducted a survey and several interviews with pupils from the final classes in the 9-year compulsory school to find out their experiences of the marks and how it affects them. According to our study, marks affects …
There is an increased pressure for firms to provide the financial market with additional information. Such disclosure is attached with different kinds of costs. In spite of these costs, and in spite of increased mandatory disclosures, firms choose to voluntary disclosure …
… is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are …
… flat deals are concluded and the availability of real estate agents on the market is today very widespread. It has become increasingly difficult for estate agents to distinguish themselves in a way that makes the estate agent the customer’s choice. Estate agents must have a good …
Designfaktorer som påverkar valet av tjänsteföretag.
… needs. Products created and consumed at the same time within the service market are often very homogenous (similar). The small differences between companies make it hard to find the grounds of the consumer’s choice also making it imperative for companies to inter-pret the needs …
Om professionalisering av inköp av managementkonsulttjänster
… certain mechanisms of professionalization have been implemented on the Swedish market, a survey directed to Sweden’s 500 largest companies was conducted. To further explore the prevalence of the professionalization and its implications for the suppliers of consulting services …
en studie hos Skara Näringslivsoffensiv
… channels is Skara Näringslivsoffensiv planning to use? 3. How can the marketing communication between Skara Näringslivsoffensiv and its target group become more effective? The conclusion shows that there are considerable differences in mind opinion between Skara …
Extremt snålspolande toalett
… use a water amount of 0.3 liters per flush. The implementation begins with a market survey, which shows a lack of toilets on the market with extremely low use of water when flushing and that the competitors? offers do not reach the customers? requirements. The implementation …
… an ongoing structural change of a significant part in the Swedish wood supply market, the private forest owners. In 1992, 22 % of Sweden´s 335 000 private forest owner lived apart from their forest. In 2007 this figure had risen to 36 %. SCA Skog acquires a substantial part of …
eller påverkan av icke-musikaliska ljud inom detaljhandeln
Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
Background: The hotel market has become undiversified and the competition has increased rapidly. At the same time the environment aspects has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense …
… we read about the difficulties for young people to find a place at the labour-market. The aim of this study was to find out what the view of the possibilities to find a place on the labourmarket is for young people, 16 - 18 years old, who don't follow a national program but …
… and a survey on the target group. The findings of the work are that the market of freely distributed magazines, both nationally and locally, is extremely wide and has many similar competitors. Although there is still room for all of them, since advertising in newspapers and …
