330 uppsatser · sida 22 av 22
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… reason for it. This study has therefore come to the conclusion that the ideal marketing strategy for consumers is the brick and click strategy. These two combined channels can compensate for each other's shortcomings and thereby enhance the consumer satisfaction. With a combined …
En fallstudie av varumärket Coca-Cola
… corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case …
betydelsen av hur ett varumärke förmedlas
… study is to investigate why Linas Matkasse has greater success in terms of market share than Middagsfrid despite the similarities of their concepts. The study will also examine potential and existing customers' image of the brands and corporate brand awareness. Method: This …
En kvalitativ studie av globaliseringens effekter för ungas etablering på arbetsmarknad och familjebildning
… further set to examine young adults' experience and perception of the labor market and how these ideas in turn affect their eventual family formation. The most striking findings of the study were the gendered distinction between the respondent’s perceptions as well as the shared …
… due to the limited number of observations available and the unusual market conditions, caution is required in interpreting these results.
… loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs. Research within customer loyalty has mainly focused on different types of loyalty and the impact it has on customers behavior. However, there is a lack of …
Hur interaktivitet skapar engagemang och lojalitet
Digital marketing has been changing continuously and rapidly since the introduction of Web 2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users in their digital marketing by providing with interactive contents in digital campaigns. The digital …
En studie av unga nyhetskonsumenters attityder till native advertising
… sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer’s attitudes towards the phenomenon. The …
En eventstudie om reporäntan och dess förändringars påverkan på svenska bankers aktiekurser
Syfte: Uppsatsen syfte är att klargöra och analysera reporäntans ränteförändringars påverkan på aktiekurserna för samtliga svenska banker i large cap på Stockholmsbörsen. Metod: Kvantitativa händelsestudier har gjorts med deduktiv forskningsansats på fyra företag, samtliga …
Där värme- och elproduktion samt lönsamhet studeras och avfall är huvudbränslet
… systems is therefore necessary for district heating companies to maintain market shares. This Master’s thesis describes and investigates the heat and electricity production and profitability of a combined Organic Rankine Cycle (ORC) and heat pump that is integrated with an …
En fallstudie om dela?garbaserad crowdfunding som finansieringsmetod
… of legal restrictions surrounding the issue of unlisted shares, can not be marketed as other types of crowdfunding. This leads to the conclusion that those who invest in equity based crowdfunding do not necessarily belong to the crowd that crowdfunding is generally associated …
En fallstudie om dela?garbaserad crowdfunding som finansieringsmetod
… of legal restrictions surrounding the issue of unlisted shares, can not be marketed as other types of crowdfunding. This leads to the conclusion that those who invest in equity based crowdfunding do not necessarily belong to the crowd that crowdfunding is generally associated …
En studie som syftar till att identifiera utvecklingsmöjligheter för att uppnå ett mer hållbart energisystem år 2030
… sector to increase their knowledge of electricity and the electricity market as well as to become more aware of their electricity consumption, which in turn encourages a reduction and an increased flexibility of electricity use. The primary aim of this study is to identify and …
En kartläggning av krafterna som hämnar den digitala revolutionen inom svensk musikdistribution
… Revolution of Music Distribution This paper seeks an explanation to the low market share growth of the commercial digital music distribution in Sweden. The analysis identifies a spectrum of obstacles that hinder the digital distribution technology from becoming the main form of …
The market for biofuels from the forests have had a positive development and the job initiators for this master´s thesis wanted to examine the profitability of a method for harvesting forest fuel, which was unfamiliar to them. The method was the ”long tree tops-method”, here …
