874 uppsatser · sida 7 av 59
In electricity markets evolving towards liberalisation and internationalisation, green certificates are seen as an important tool to promote production of renewable energy. In a green certificate market producers sell certificates received per unit of electricity generated from …
… EU and the EMU concerning the evolution of international transmission of stock market movements, on four Scandinavian markets, Denmark, Finland, Norway and Sweden. The research is based on primary data, existing theories and earlier studies regarding international transmission …
… purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and …
Vårt syfte med denna uppsats är att studera huruvida användandet av eco-marketing, med en miljöcertifiering, kan ha potential att stärka ett etablerat företags varumärkeslojalitet och på lång sikt dess varumärkeskapital. Med utgångspunkt i teorin om varumärkeskapital ämnar vi …
Title: Overreaction on the Swedish stock market Seminar date: 2008-01-30 Course: Nek K01- Bachelor Thesis in Economics (15 ETCS) Authors: Advisor: Oskar Herbe and Ludvig Persson Hossein Asgharian Key Words: Overreaction, Anomalies, Market Efficiency, Contrarian investment …
En studie av tillämpningen av "verkliga värden"
… accounting for derivatives in Carnegie. Firstly, when fair values consist of market prices in non active markets, they do not necessarily represent current economical circumstances. Secondly, such market prices are not objective since they are not determined by numerous …
En fallstudie om hur brand image och marketing mix modellens faktorer påverkar konsumenters köpbeteende.
… och står bakom konceptet. I den här uppsatsen kommer vi att undersöka hur Marketing mix modellens faktorer påverkar en konsuments första köp av en gooh! produkt, med syfte att se om någon av dessa faktorer är mer viktig än någon annan samt att se hur dessa samverkar med …
… same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can …
… increased cooperation between the library and the youth as an adjustment to market demands. We have noticed the possible existence of an antagonism between on the one hand the traditional role of the public library of adult education and on the other hand an adjustment to the …
… comprehensive view of the relationship. Because of the volatility of the power market there are good possibilities to profit from investments made, no matter if the intention is to hedge coming power deliveries or if the investment is based on pure speculative intentions. The …
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
… are affected by the company’s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ”Max” provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben’s (2009) model regarding CSR’s …
En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is …
… used in the study were Capital Asset Pricing Model (CAPM) and Efficient Market Hypothesis (EMH). Regressions analysis is used as the statistical method to see if there is a significant correlation between the stock prices and the amout of searches of the company name on Google …
Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom …
En idéanalys av den svenska kulturpolitikens roll inom arbetsmarknadspolitiken
… (Arbetsförmedlingen) and the meaning culture politics have within the labour market policy. A research has shown that Arbetsförmedlingen evaluates unemployed cultural workers differently than regular registered jobseekers. From an instrumental perspective on political …
