874 uppsatser · sida 58 av 59
En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
… as positive reinforcement and association towards the company or their marketed product. Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only …
En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier
… in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their …
NATO:s säkerhetpolitiska arbetsprocessfrån 1989 till 2015 sett utifrån Berlinmurensfall och konflikten i Afghanistan
… in momentum. A possible armed conflict could be in the advantage ofnew markets that werwe previously isolated and intiate a co-operation with entrant´s. The result also shows that terroism and conflicts are carried out between operators and groupswithout fixed borders. It is …
En studie om flockbeteende på den svenska SRI-fondmarknaden
… portföljteori, förväntad nyttoteori, begränsad rationalitet, Adaptive Markets Hypothesis, samt ett antal teorier om flockbeteende så som informationskaskader. När en förvaltare skapar en aktieportfölj gör denne det genom aktiva val av tillgångar, dock påverkas dessa val av ett …
- en studie ur bankens perspektiv
… Auditors are now not mandatory for these companies, which opens up the market for accounting consultant´s. The certified accounting consultant´s role has become more extensive. The auditor and the accounting consultant’s roles will converge more and more in the future. Problem …
Svenska konsumenters förtroende för företags miljömarknadsföring
… om det finns samband mellan förtroendet och faktorer från studiens teoretiska modell. Studiens resultat visar att svenska konsumenter generellt har ett relativt högt förtroende för företags miljömarknadsföring. Trots detta är konsumenter övertygade om att företagen överdriver i …
Tillämpat på Disruptive Materials
… is notwell adapted to the rigor of testing anew material and bringing it tomarket. This was studied using threedifferent methods. First of thetheories that are considered canonicalfor high tech business development wasexamined. The next step was to go into the role of a business …
… nuvarande bruksvärdesystemet, till förmån för en ny alternativ hyressättningsmodell. En modell som förhoppningsvis reducerar de negativa effekterna vi idag ser på hyresmarknaden. Rapporten har som utgångspunkt att beskriva dagens hyressystem samt redogöra för potentiella …
En fallstudie om dela?garbaserad crowdfunding som finansieringsmetod
… of legal restrictions surrounding the issue of unlisted shares, can not be marketed as other types of crowdfunding. This leads to the conclusion that those who invest in equity based crowdfunding do not necessarily belong to the crowd that crowdfunding is generally associated …
En fallstudie om dela?garbaserad crowdfunding som finansieringsmetod
… of legal restrictions surrounding the issue of unlisted shares, can not be marketed as other types of crowdfunding. This leads to the conclusion that those who invest in equity based crowdfunding do not necessarily belong to the crowd that crowdfunding is generally associated …
… investors and other stakeholders, which would have resulted in a more accurate market price. The study also came to the conclusion that it would have been beneficial to have prepared the defense strategy White Knight or White Squire before a hostile bid, which then could have …
En fallstudie inom ABB Low Voltage Products
… visade att distributörers behov skiljer sig åt markant, vilket tidigare modeller inte beaktat. Leverantörer måste förstå de olika distributörstypernas behov för att styra kanalen effektivt. För stora distributörskedjor är monetära incitament, ett åtagande att jobba på …
en fallstudie
… oak, has a high value due to that the sawn material is highly estimated by the market. It is important that the Swedish oak forests are managed in a proper way in order to meet the future demand. Södra has therefore decided to increase the focus on oak in the Kalmar region and …
… focus on four important areas in this thesis. These are, Price, Sales and Marketing, Design of EC portal and Logistics. We also show several theoretical models like Key factors during a project process, Business Process Reeingineering and theSix-step model. The authors also …
Assessing the Probability of Corporate Bankruptcy using Quantitative Risk Analysis
… client to file for bankruptcy. This thesis examines 226 firms in the Swedsh market in the quest of predicting corporate bankruptcy. Three quantitative models are used: (i) Discriminant Analysis; (ii) Logistic Regression and; (iii) Neural Networks. Our results show that we are …
