874 uppsatser · sida 32 av 59
… för att uppnå framgångsfaktorer inom branschen. Vårt forskningsbidrag är en modell som bygger på de valda teorierna produktlivscykeln, marknadsmixen och strategier, som ska kunna generaliseras och vara applicerbar vid en tilltänkt produktdifferentiering inom andra branscher som …
en hållbar energistrategi
… fields of communication and pedagogic. By using theories from the fields of marketing, communication and psychology, information was gained to determine which factors are key to get an intrest from the youths in changing their behaviour. The conclusions drawn in this paper, on …
en inventering av SLU Alnarps identitet, positionering och image
… of its identity. In the end, such management will strengthen the university’s market position and image.
En kvantitativ studie av arbetsklimatets påverkan på ekonomiskt resultat
… from theory. It also shows that the relation between supply and demand in the market has an impact on the strength of the correlation and which factors it consists of.
Svenska hedgefonders exponering mot riskfaktorerna i Fung & Hsieh (2004) under perioden 2006-2007
… hedge fund and fund of funds had a significant positive exposure to the equity market portfolio and the spread between small cap and large cap stocks (SMB) during the sample period. This is consistent with our a priori expectations and previous international studies. We do not …
… Fastigheter AB. Innan intervjuerna sammanställde vi relevanta teorier och modeller som ligger till grund för uppsatsen och de frågor vi ställde till intervjupersonerna. Utifrån de data vi samlat in har vi gjort intressanta iakttagelser och försökt se samband med de modeller och …
att samordna och marknadsföra en lantgårdsdestination
… sin verksamhet baserat på de resonemang vi fört. Vi avslutar uppsatsen med en modell för kommunikationsstrategi där vi illustrerar vilka komponenter som interagerar med varandra och vilka steg man bör följa från att utveckla sin verksamhet till att skapa en …
En studie av rysk turism i Sverige
… facts and information about the nature and scale of the Russian tourist market today and in the nearest future. The reader will get a chance to take a closer look at the changes that have happened in the Russian society contributing significantly to the fast development of the …
… at a company called ACG Nyström. Thecompany is today international and is marketing advanced equipment, systems and furthereducation to the manufacturing industry. A part of ACG Nyström’s production is a machinethey call Unimat. ACG Nyström doesn’t just stand for the actual …
… of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not …
… thatnone of the companies deliberately or directly uses organic products in a marketingpurpose. We have hence come to the conclusion that textile companies do not useecology in order to obtain competitive advantages. Our study also enabled us to establishthat the medias positive …
… integrate education in their existing models, they could attain much greater market shares. This work will show what segments information technology consists of and which kind of dominant business models that is in use. It will also provide knowledge for further examinations …
… med arbetet är att analysera tre fall av outsourcing med hjälp av en generell modell. Modellen baseras på de teorier som framkommit i litteraturstudien om vad en förstudie bör innehålla och vilka brister som brukar upptäckas i en efterkalkyl och som man därför behöver ha en …
… more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through …
… study is to investigate possible links between short selling and the stock market movements using econometric test models. Methodology: A quantitative study carried out on the time series stock lending and OMX Stockholm 30 index. Information is gathered through qualitative …
