874 uppsatser · sida 25 av 59
Utformning av en ny filterbryggare
… AB, a company located in Åmotfors that develops the design, manufactures and markets coffee machines. The supervisor at the company has been Peter Larsson and supervisor at Karlstad University has been Monica Jakobsson. Examiner for the thesis has been Professor Fredrik …
produktutveckling för Ödins Garveri
… vägledande för utformningen av slutprodukten och stort fokus har lagts på modell- och skissarbete. Slutprodukten är en herrväska med mycket hög materialkvalité, formgivning inspirerad av klassiskt herrmode och med väl planlagda och genomtänka detaljer.
… industry has grown extensively during the past two decades since the market was deregulated. Companies today need to be flexible to meet fluctuating demand and economic climate in society which has made the market expand. When using employees not directly employed by the company …
… of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through …
… textile industry is highly characterized by rapidly shifting trends. The market involves a high level of competition as well as consumers who possess a lot of knowledge about the products. These elements increase the demands on what a company is required to offer. Today’s home …
… of reported net income and rounding towards these has been documented in other markets around the world over the last 20 years. The occurrence of CEM on the Swedish market is studied using digital analysis, frequency testing and Benford's law. Firstly, reported net income of …
… thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries …
Med fokus på negativ information
… the government-owned, because these companies shall act as role models on the market. The method of research that has been used is the content analysis, the surveys starting point in the 21 GRI: s results indicators. The data collection is based on the operationalization of …
En studie om svenska kollektivtrafikbolags närvaro i sociala medier
… Bolagens aktiviteter i sociala medier och vad de genererar illustreras i två modeller. ”Värdet av sociala medier i vardagsverksamheten” som visar på ett samband mellan aktiviteter och vad de genererar, kvalitetsförbättringar i verksamheten. ”Värdet av sociala medier vid en …
<em>En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.</em>
The personal brand derives from the marketing brand, and argues that a person can take control over other people’s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of …
En kvalitativ fallstudie av Volkswagen Sverige
… theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth. Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within …
En fallstudie av två destinationers turismnätverk
… of how tourism stakeholders within a tourism network can affect a Destination Marketing/Management Organization’s (DMO’s) work with the destination branding process. To fulfill this purpose we have clarified different relationships that can influence the DMO’s place marketing …
En utvärderingsstudie om kommunpolitikers, Arbetsförmedlingens och Invandrarservice uppfattningar kring implementeringen av Etableringslagen
… into society and to speed up the new arrivals' establishment on the labor market. The purpose of this act is to get more new arrivals involved in the Swedish labor market directly. By doing so, it gives these people a possibility to become self-sufficient. This study has focus …
… Den teoretiska referensramen har byggts upp kring relevanta teorier och modeller som har anknytning till profilering av marknadsföringsstrategier. Empiri: Primärdata har samlats in genom personliga intervjuer med kontorschefer på handelsbanken och ansvarig personal för …
hur ett B2B-företag kan stärka sitt varumärke med hjälp av sociala medier
… varumärken. Empirin har sedan analyserats med hjälp av studiens teorier samt modeller. Studien har gett svar på hur B2B-företag kan ta hjälp av sociala medier för att stärka sitt varumärke, men även uppmärksammat vilka fällor som dessa företag bör akta sig för gällande …
