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en studie på fyra utvalda former av Internetmarknadsföring
… as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are. The purpose of this study is to investigate four …
Organisation och Arbetsprocess för Skanska Sverige
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
<em><em>?Ett incitament för minskad klimatpåverkan?</em></em>
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
<em><em>En studie av offentlig beställares argument till partnering</em></em>
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
… and irreplicable competitive advantage in order to be able to succeed in a market. In a market where public procurement is an important part the competitive advantages will be characterized by the fact that some of the participants on the market are public organizations and that …
Title: Establishing in China’s ”good-enough” market - A benchmarking study on Scandinavian engineering industries? further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a …
… Commercial Development (SCD) during the last years has been positive on all markets and Skanska therefore plans on expanding their activity. Central and Eastern Europe has had a considerable economic development, what is assessed to continue during the next following years …
Möjliga kombinatoriska effekter inom bilindustrin
… are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004) …
Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the …
En fallstudie om Scanias etableringsprocess på den indiska marknaden.
… is to investigate how Scania has attained success to establish on the Indian market and to inquire into the establishment process of Scania and their entrance in the Indian market. The thesis describes different factors such as the product, mode of entry, time of entry and …
En studie av noterade respektive onoterade svenska fastighetsbolag efter implementeringen av internationellt regelverk
… of the Swedish real estate companies listed and non - listed on the stock market, after the application of the international rule board. Background and Problem: From January 2005, all companies, listed on a stock market within the European Union, are required to prepare their …
… has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy. The reseach was conducted with a qualitative approach where several companies were interviewed to get a deeper understanding for the practical use of a …
ABSTRACT Title: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, May Introduction: For businesses to succeed and to get …
