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Skapas lojalitet eller tröghet?
As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of …
The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used …
… Being close to the customerand engage in successful efforts to create customer loyalty has become a critical successfactor in many businesses. Especially when the customers in today's market is becomingincreasingly unfaithful and continuously looking for new companies with new …
En studie om hur e-handelsföretag använder sig av lojalitetsprogram
… of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework The …
Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are …
En studie om hur lojalitetsprogram kan främja kundlojalitet
… purpose of this study is to analyze how customer oriented businesses can use loyalty programs to create loyalty and how loyalty can be increased. We have in this study chosen to refer loyalty program to the loyalty program that belong to the company Jula AB. Our study is written …
… with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good …
… retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show …
En studie om kundlojalitet med inriktning på flygbolaget SAS
… has gone through some turbulent changes, which has meant that customer loyalty has been affected. It’s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated loyalty programs to keep their customers. The purpose …
… the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans. The empirical data is based …
… 2012). Ett verktyg för att erhålla och behålla lojala kunder är lojalitetsprogram (Lui & Yang 2009) men inom forskningen råder det delade meningar kring lojalitetsprogrammens effekt och huruvida man erhåller lojala kunder. Motsättningarna kring programmens effekter tyder på att …
Relationer finns runtomkring oss, såväl privata som offentliga. Även inom marknadsföringen utgörs grunden av relationer och under 90-talet spred sig relationsmarknadsföringen snabbt som begrepp. Relationsmarknadsföringens främsta syfte anses av somliga varar att skapa lojalitet …
Lönsamhet och effektivitet
Lojalitetsprogram är en slags medlemsklubb där medlemmar får ta del av olika belöningar ochförmåner. Programmen kan vara ett bra hjälpmedel för företag att skaffa lojala, återkommandekunder, men det kan även vara kostsamt vid okunskap. Huvuduppgiften med programmen är attskapa …
det spelar ingen roll hur vi låter för det hjälper barnens språkutveckling
… parts of a communication process affects customers trust, commitment and loyalty to their company. Theoretical framework:The starting point for the study’s theoretical perspectives have been Morgan and Hunt’s (1994) previous studies on relationship marketing and Laswell’s (1948) …
