Uppsatser om launch strategy

27 uppsatser · sida 1 av 2

Marknadsaktiviteter vid produktlansering

Kandidatuppsats · Högskolan i Borås · 2011

… social media samt butikskommunikation.Marketing activities at product launch is a collaboration with Haglofs Scandinavia AB. In the spring of 2010 was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a …

Framgångsfaktorer vid etablering i Hong Kong för svenska modeföretag

Kandidatuppsats · Högskolan i Borås · 2011

… social media samt butikskommunikation.Marketing activities at product launch is a collaboration with Haglofs Scandinavia AB. In the spring of 2010 was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a …

Miljömärkningar på inredningsprodukter

Kandidatuppsats · Högskolan i Borås · 2011

… social media samt butikskommunikation.Marketing activities at product launch is a collaboration with Haglofs Scandinavia AB. In the spring of 2010 was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a …

Bloggar som marknadsföringskanal - En studie om produktplacering

Kandidatuppsats · Högskolan i Borås · 2011

… social media samt butikskommunikation.Marketing activities at product launch is a collaboration with Haglofs Scandinavia AB. In the spring of 2010 was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a …

Bellman Marknadsföring

Marknadspotential och förslag till lanseringsplan

Magisteruppsats · Högskolan i Kalmar

… Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone …

Svenska mejerier stärker positionerna

incitament för lansering av lågprismjölk

Examensarbete · SLU

… owned brands. Three of Sweden’s seven largest dairies have now decided to launch a low price milk to cope with the competitive situation. The aim of this master’s thesis is to identify and describe the incentives that caused these large dairies in the Swedish market to introduce …

The efficiency of the newly launched predatory mite Amblydromalus limonicus

biological control of thrips in cucumber

Masteruppsats · SLU

In this study, the efficiency of a newly launched predatory mite, Amblydromalus limonicus, has been examined for its potential to use as a biological control agent in cucumber production. A. limonicus can be used for biological control of two thrips species, Frankliniella …

Politiska mord- en rättfärdig strategi i kriget mot terrorismen?

Kandidatuppsats · Lunds universitet

After the 9/11 attack the United States declared war against terrorism, which launched a conflict between indefinable transnational networks and states. In this war it became clear that the strategies used in traditional wars between states were not sufficient. New strategies …

Från Colosseum till Allianz Arena

En explorativ studie om processen att föra?ndra ett företags grafiska profil

Kandidatuppsats · Södertörns högskola

… in four main phases: Initiation phase, Planning phase, Development phase and Launch and implementation phase. The study also showed that most of the customers had noticed the change and that the company’s image had changed for the better as they managed to maintain the core …

Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer

C-uppsats · Handelshögskolan i Stockholm

… retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging …

Tillväxt med Corporate Social Responsibility

En studie om huruvida CSR påverkar Volkswagen Groups strategi till att bli den största bilförsäljarkoncernen.

Kandidatuppsats · KTH

… criteria, which are to be studied. Also, the fact that they recently launched ”Strategy 2018” makes it even more interesting to immerse into. ”Strategy 2018” is based on becoming the number one automotive company in regards to car sales. Literary studies were compiled to obtain …

Möjligheterna för teknikkonsultföretag att bidra till positiv indirekt miljöpåverkan

En studie hur teknikkonsultföretag kan genomföra fler miljörelaterade uppdrag

Masteruppsats · Linköpings universitet

… profile of the company. This has resulted in that Combitech have also launched an environmental education for all employees. Furthermore, the company has established a target implying that 10 % of all assignments towards customers will lead to environmental improvements. The …

Downloading and filesharing through Peer-to-peer networks

the copyright versus the free access to the cultural products

Magisteruppsats · Lunds universitet

… aim of prosecuting them for piracy. Already programmers announce the imminent launch of new "peer to peer" softwares which will guarantee the total anonymity of its users. ”Hunting for the thieves has started and appears complicated for the gendarmes”.