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Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals …
There is a growing interest for ethical consumption, in general as well as in the clothing industry. The consumption of ethical clothes is a complex phenomenon though, where aspects such as quality, style, function, price, time assets, accessibility and ethical attitudes affect …
The aim of this Master’s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on …
