Nätbutiker och Kundrelationer
Relationsmarknadsföring
… empirics, together with the theory they lay the foundation for the analysis. Keywords: Customer relationship management, e-commerce, relationships, transfer within marketing, value creating
Uppsatser om keywords
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Människors val av lightprodukter och originalprodukter
… that people think it is most important to enjoy what they eat and drink. Keywords: Light products, choice, media, attitudes
CSR, det har jag aldrig hört talats om!
En studie om anställdas förhållningssätt till CSR
… Examiner: Cecilia Lindh Subject: Bachelor's essay, Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal …
Produktplacering i tv
En studie om skillnaden mellan teori och praktik
… Examiner: Cecilia Lindh Subject: Bachelor's essay, Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal …
Kommunicera - Att förmedla en möjlighet
En studie av den interna kommunikationen på ABB Sverige i Västerås
… Examiner: Cecilia Lindh Subject: Bachelor's essay, Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal …
Goodwill
Skillnader och likheter mellan hur IFRS och U.S. GAAP behandlar goodwill
… companies in different industries interpret and apply these regulations Keywords: Goodwill, IFRS, U.S. GAAP, impairment, business combination
Öppet eller dolt?
En studie om viral marknadsföring på Youtube
… by unexpected events, exceptional talent, shocking events and excitement.Keywords: Viral marketing, Youtube, Product placement, Stealth marketing
Produktnedläggning
- En jämförande undersökning på fem ABB-bolag
… the product abandonment process is different for the respective companies. Keywords: Product abandonment, product deletion, product elimination, weak products, ABB
Genom vilka strategier använder gamla medier de nya?
En kvalitativ studie om TV-aktörernas användande av sociala medier
… make sure no commercialism exists, while TV4 don’t have to think about it. Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television.
Skillnader över Atlanten
En undersökning om två organisationers kommunikationsarbete i USA och i Sverige.
… Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees.
Globalt mode på en lokal marknad
- En case study av <em>H&M</em> och hur de väljer att profilera sig i deras globala kampanj, <em>Conscious Collection </em><em></em>
… tend to receive either a negative response or the word ”wait” as an answer. Keywords: Preschool, preschool-teachers, response, participation
Pedagogers sätt att bemöta barnens initiativ i förskolan
… tend to receive either a negative response or the word ”wait” as an answer. Keywords: Preschool, preschool-teachers, response, participation
Behovet av kundorientering i fastighetsföretag, finns det?
… supply and demand and the corporations market advantage towards the consumers. Keywords: costumer orientation, service companies, real estate market, tenancy market and supply and demand.
”Om jag blöder betyder ju det ändå att jag är levande”
En narrativ studie om självskadebeteende
… identity now than they had during the period of deliberate self-harm. Keywords: Deliberate self-harm, identity performances, turning points, narrative Nyckelord: Självskadebeteende, identitetsuttryck, vändpunkter, narrativ
Investerare eller mecenat?
En studie om riskkapitalanva?ndning inom den svenska filmbranschen
… be made, there is a possibility that the industry’s self image will change. Keywords: Film, financing, venture capital, cultural entrepreneurship, Swedish film industry