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… in 2009. It aims to answer the followingquestions:What attitudes about new media can be found in essayswritten within SSLIS and are there traces of media panic inthe discourse?The theoretical framework of the essay is based on a theoryof the concept of media panic as defined by …
Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel …
This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are …
En undersökning av folkbibliotekens arbete med extern marknadsföring.
… how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit …
hur skildrar de nätbaserade media SANA, BBC och CNN händelserna mellan 1.4. och 18.4.2012 i Syrien?
… the events. These other two news agencies were chosen, because they represent media from democratic countries in Europe and the USA. This rebellion became a full scale civil war over time. The sources being used are news articles on the internet. After a short background, this …
… take part in the interactions that occur there. The accessibility which social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of …
En komparativ fallstudie av tre museers externa kommunikation
… to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to …
En fallstudie av journalisters och kommunikatörers resonemang kring pressmeddelandens funktion
… (1974) theory of framing, Gandys (1982) theory of information subsidies and Zoch and Molledas (2009) theory of agenda building, and their model of how organizations build good media relations. It was seen in the pilot study, that a lot of the content is based on press releases …
Tidningsläsares förståelse av biomedicinska förklaringsmodeller av beroende
Genom att framställa vissa fenomen som viktiga och samtidigt exkludera andra har media en stor inverkan på hur vi upplever nyheter, exempelvis om forskning. De senaste decennierna har biomedicinsk alkoholforskning tagit allt större plats i nyhetsmedia, framför allt i artiklar …
En fallstudie om kunskapshantering och kommunikationsstrategier vid produktfel
… of subsequent issues and corporate crises. Furthermore, the influence of media on the possible intensification of the issue or corporate crisis, but also its impact on the company’s usage of knowledge management, was to be analysed. Method: The study was carried out through a …
En studie om förtroendekriser som konsekvens av medioker mediehantering
… it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo. The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla …
En kvalitativ studie som behandlar rekrytering via sociala medier
… influence how organizations work or will work with recruiting through social medias. It describes the recruiting process in the traditional way and what costs it brings. The next part is a description of network and the importance of networking in a general way. Our results …
Värdet av kriskommunikation och mediehantering
… of subsequent critical situations and corporate crisis. Furthermore, the media is analyzed to see how the newspaper industry chooses to reflect an organization and its actions, and also to see if the pressure through articles in the newspapers has an impact on the extent of the …
En kvalitativ studie
… tre svenska tidningsgenrer speglade det sociala arbetets profession åren 2002 och 2012 och vad detta kan tänkas ha för påverkan på läsarna och det sociala arbetets profession. Metoderna som används i undersökningen är en kvalitativ innehållsanalys och en diskursanalys …
En kvalitativ studie av bostadsköpares attityder i Umeå
… well- being. However, elderly are the least represented age group using social media, which gives a reason to speculate about what affects their outdistancing. To approach this issue we investigated in elderlys? social background, what motivates them to use technology, attitudes …
