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I media förekommer det idag ett stort utbud av olika hälsobudskap och många gånger kan detvara svårt att bedöma sanningshalten i budskapen. Hälsobudskapen kan även skapa förvirringoch stress hos människor och framförallt ungdomar anses vara en mer sårbar och utsatt …
… Europaparlamentsvalet 2009Authors: Elin Kullander and Sara LundinSubject: The media coverage of the election of the European parliament 2009Term: Spring 2014Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages/words: 44/11 065Purpose: The purpose has been to investigate how …
… överfyllda media flöde anser vi att det är svårt för organisationer att nå ut och behållakonsument relationer på grund av den stora konkurrensen. Många strategier bygger idag på attbygga unika konsumentrelationer eftersom detta är svårt för konkurrenter att efterlikna. Detsaknas …
… Anton Eliasson & Victor EgnellHandledare Orla VigsöKurs Examensarbete i medie- och kommunikationsvetenskapInstitution för journalistik, medier och kommunikation, Göteborgs UniversitetTermin Vårterminen 2014Sidantal 42 (exklusive bilaga)Antal ord 13465Syfte Syftet med studien är …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ” both on corporate as well as individual behavior ” has been the focus of many research papers …
En studie om viral marknadsföring i ideella organisationer.
The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity …
En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier
… among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the …
The purpose of this study was to look for tendencies that social media can contribute to exposing users to a stronger perception of opinion polarization, and further to see if the daily presence of social networking sites can put normative pressure on the users. The study was …
En kvalitativ studie om Polisens förtroendearbete på Facebook
… and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they …
En studie om politiska diskussioner i sociala medier samt skolans roll i att forma kritiskt ta?nkande individer
The purpose of the study is to explore how social media can be used as a forum to discuss politics and also how young people use critical reflection to evaluate the information available on social media. To achieve the purpose, a qualitative research is used. The empirical data …
En kvalitativ analys om massmedias gestaltning av de försvunna ensamkommande flyktingbarnen
… authorities' responsibility. This thesis uses the framing theory of the mass media regarding the missing unaccompanied refugee children and what the mass media considers to be the cause of their disappearance, the moral aspects of the articles and the solutions to the problem …
En fallstudie av Facebook-kampanjen Sambotestet
The evolution of the media landscape and the introduction of social media have increased the number of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations …
En studie om digitalt utanförskap hos äldre
… the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by …
Hur säljare använder sociala medier för kompetensutveckling
… this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in …
En kvalitativ studie av "Förbjud tiggeriet nu"
… med tiggeriet. Via social media skapas uppslutningar med olika mål, som växer och frodas i nätets öppna rum. Syftet med vår studie är att få en förståelse för vad en sammanslutning av människor, i detta fall ett Facebook evenemang, kan generera i form av kommunikativ praktik …
