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… Egna varumärken inom de kategorier som för med sig ett high-involvement-köpbeteende, TV-apparater och till viss del även jeans, hade respondenterna i regel en negativare attityd till jämfört med traditionella varumärken. Respondenterna uppvisade däremot en neutral attityd till …
A Critical Analysis of the Physician's Role
… to varying circumstances of patients? death, and of a significant remark, the involvement of physicians in bringing about these deaths through an act of euthanasia. Euthanasia involves the intentional killing of a patient by the direct intervention of a physician (or another …
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… are important to create loyalty have been derived. The theories are based on involvement, branding and organization. From the result it may be concluded that all consulting companies fulfil every factor considered important to create loyalty. These factors are mainly strong …
- en utvärdering av marknadsföringsstrategier
… 10p. Publiceringsår: VT-2007 Nyckelord: Lojalitet, Word-of-mouth, Involvement theory, Marketing mix, Medicinteknisk verksamhet, Medicintekniska avdelningen analys på Karolinska Universitetssjukhuset. Syfte: Syftet är att utvärdera om MTA-analys marknadsföringsstrategier skapar …
… from The National Board of Health and Welfare about the importance of a user's involvement in and possibility of influencing services directed at them. Even with such good intentions the same board reports that it is hard to know if people experience that they do. The purpose of …
Parent`s involvement in preschool
… children’s well being while they are at the pre-school. Key words parents involvement, Involvement, pedagogic documentation and influenced by pre-school activities.
En undersökning om projektledning som utförs av små företag inom konsultbranschen för IT-lösningar
… perspectives: The theories which have been used in the research are Involvement theory (Fill, 1999), PAFF-metoden (Marcusson & Ahlin, 2002), Projektledning (Tonnquist, 2006), Jakten på det effektiva projektet (Engwall, 1999) och Mervärde (Grönroos, 2002) Empirical foundation …
… and Personal Beliefs Field-Test Instrument (WHOQOL-SRPB), Spiritual Involvement and Beliefs Scale (SIBS), Maslach Burnout Inventory ? Human Service Survey (MBI-HSS) och Utbrändhet i arbetet (UA) undersöks. Studiedeltagarna var 38 programledare för kriminalvårdens …
Statliga och privata venture capital-företag
… of the firm and social capital and previous studies of venture capital-firms involvement and value-added in their portfolio firms. This essay is limited only to venture capital-firms and portfolio firms located in Stockholm. It is the perceptions of the Venture capital-firm and …
Är användarmedverkan positivt för systemutvecklingsprocessen?
… a law in the Work Environment Act. The paper examines the importance of user involvement in system development and the Swedish company's approach and experience of user involvement. To highlight and explore the importance of user involvement, there has been a case study in which …
Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these …
… of which a majority are intrastate but with tendencies of transnational involvement. This paper seeks to understand how extensive this involvement is and how it affects the possibility of classifying the African Union as a security community. The findings show that, despite some …
Banks and their products are traditionally characterized as high involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social …
… research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a …
… on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions. For the study purpose, four fictitious websites were created with two different types of apparel presented by either video and pictures or pictures only. The main …
