35 uppsatser · sida 2 av 3
En empirisk studie om företag inom vård- och omsorgsbranschens internationaliseringsprocess.
… experience. For those Swedish companies within this business, the process of internationalization is often a attractive option. This study aims to describe, analyze and translate how minor Swedish companies within the care keeping section establish their business on the …
En fallstudie om Scanias etableringsprocess på den indiska marknaden.
… reference to describe Scania´s establishment process. Scania makes use of an internationalization strategy, namely Market Selection, Time of Entry and Entry mode and the network model, which describes the process of establishing on a foreign market as a business association with …
? en studie i internationalisering, entreprenörskap och organisationskultur
… aims at; describing and creating an understanding of how Friskis&Svettis internationalization process, at the start-up in England, can be seen as entrepreneurial, to describe and analyze how various cultural factors can be identified and the impact they have on the …
en studie av Uppsalaskolans förklaringsvärde
… engagemang genom att studera dess etablerings- samt internationaliseringsprocess. Resultat: Studiens resultat visar ett visst mönster av engagemang likt en stegvis etableringskedja i enlighet med Uppsalaskolans teori. Det förekommer dock avvikelser i form av att fallföretaget …
Hur svenska livsmedelsföretag använder sig av sitt svenska ursprung vid marknadsföring internationellt
… in an efficient way by promoting their own country brand, especially in their internationalization process. The aim of this study is to see what factors that influence companies in the Swedish food industry while using the fact that they are Swedish when they enter foreign …
A cultural study of E.ON Nordic AB-Malmö
… can not be removed from its context, we illuminate the effects that the internationalization process has with regards to unifying the organizational culture in our particular setting studied. Maintaining however, that a reflexive look at this culture shows no single …
En studie av företags internationalisering till Kina ur ett nätverksperspektiv
… to study in what way business relations and networks influence the process of internationalization and describe the way in which companies handle the external network in relation to acquisitions. Further does our purpose include analyzing if a firm’s network may be the main …
… attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local …
En fallstudie av ett svenskt företag i Kina
… in Shanghai, China. This paper is intended to describe Notisum and EnviTools internationalization to China focusing on the obstacles encountered and how the company handled them. In order to achieve this, empirical data was collected through an interview and a literature review …
En studie om EU:s inre marknad
… results through cultural and psychic distance and through Uppsala University's internationalization process model. Conclusion: The conclusions of this paper are: Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which …
En studie om svenska modeföretags etablering och varumärkesbyggande på internationella marknader
… med denna uppsats ämnar att beskriva svenska modeföretags internationaliseringsprocess. Därför ska vi undersöka och analysera nätverkets betydelse, barriärers påverkan, val av etableringsstrategier och varumärkesbyggnad vid internationalisering. För att uppnå syftet med vår …
En studie om tjänsteföretags internationalisering samt internationella försäljning.
… teoretiska referensramen inkluderar välkända modeller som beskriver företags processer vid en internationalisering, samt teorier riktade mot tjänsteföretag, internationell försäljning, säljarens roll samt kultur och kommunikation. Därefter har vi i det empiriska materialet …
… a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international …
… nationaliserar sin verksamhet. The purpose of this essay is to describe the internationalization process in small high-tech companies. There is reason to assume that there are differenses in the way small and high-tech companies internationalize their business.
incitament för lansering av lågprismjölk
… when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive …
