46 uppsatser · sida 2 av 4
… SAS Braathens, mergers and acquisitions, employee behaviour, service quality, internal branding. Thesis purpose: The objective of this master thesis is to analyse employee behaviour in mergers and acquisitions in order to understand how opposing values might affect the delivery …
… shelf attractiveness of its products. The design process itself needs to be internalised, entirely controlled by the organisation and to involve specialists from all departments related to the planning, execution and evaluation of a marketing campaign. Both micro and macro …
Risker och Möjligheter med Co-Branding
… between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or …
Borgholms kommuns interna varumärkesarbete
… Borgholm. We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality. Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or …
Through this study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used …
A Managerial Perspective on Strong B2B Brands
… regarded as the driver of sustainable differentiation. Third, integration of internal and external branding building is crucial for overall brand loyalty. Fourth, trust plays a dominant role in emotional communication. Fifth, companies need to highlight customer partnership in …
en studie av förutsättningarna för samarbete mellan de interna intressenterna
Syftet med uppsatsen är att undersöka förutsättningarna för ett samarbete mellan de interna intressenterna i en stads varumärkningsprocess. Utifrån uppsatsens syfte har en kvalitativ undersökning genomförts i form av sju intervjuer med intressenter inom den varumärkesbyggande …
En kvalitativ intervjustudie i tre företag om hur arbetet med "Employer branding" ser ut och implementeras i företag.
… både internt och externt, det alltmer välbekanta begreppet ”Employer branding”, är ett vanligt förekommande koncept i dagens organisationer. Syftet med studien är att försöka ta reda på vad fenomenet ”Employer branding” är och hur organisationer kan bedriva arbetet med att göra …
en studie om SAS Sverige
… other hand the gap between SAS management and employees was much larger. The internal communication within SAS is today insufficient which can lead to major problems. To create customer loyalty SAS has to concentrate on their internal problems and focus on their employees. In …
Title: The internal attractiveness of the sales position within ABB Sweden Problem: What is the cause of the low internal applicants for the sales position at ABB? Purpose: To identify why there are so few internal applicants for the sales position at ABB. Method: In order to …
En fallstudie om Handelsbankens interna marknadsföring
Bakgrund: Det diskuteras ideligen kring de fyra storbankerna i media angående trender och framtidsutsikter. I Sverige är utbudet av banker stort, trots det skiljer de sig inte mycket åt gentemot kunder. Företag arbetar ständigt med att positionera varumärket gentemot kunder …
… seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank’s organizational leaders launched to implement the rebranding and …
- En studie i hur CSR kan pa?verka svenska modeföretags anseende
… chosen to incorporate CSR in their branding, how they communicate this both internally and externally, and finally how the CSR-efforts are perceived by the average consumer and influence their view of the brand. The theoretical framework relies on earlier studies and research …
… to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation’s employees. This thesis examines how the importance of how internal communication of image and value related …
… different subbrands, which can be complicated to handle efficiently in the internal and external communication. If it is not clear what each brand stands for and what the groups vision is, indinstincts among the employees may apply regarding how to communicate the structure of …
