Uppsatser om innovation strategy

41 uppsatser · sida 3 av 3

Ompositionering av ett etablerat varumärke

Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning

Kandidatuppsats · Uppsala universitet

… price with a vision as follows: "Our vision is to bring inspiration and innovation to all homes, not exclude anyone!? Consumers do not fully understand all changes that Hemtex have been implementing. However, we do know through both theories and studies, that the repositioning …

Att uträtta affärer på ett "smartare" sätt

En studie av två hotellkedjors tillämpning av Corporate Social Responsibility

Kandidatuppsats · Högskolan i Kalmar

… However, in the early 90?s the company was facing bankruptcy. Hence, a new strategy based on responsibility towards the environment was developed and later on executed. These facts led the author to question how can and as of today are CSR implemented in the tourism industry …

Hoppa på tåget eller stå kvar vid stationen?

Organisationers användning av sociala medier

Kandidatuppsats · Karlstads universitet

… demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied. Emperical findings: The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in …

"The Never Ending Story"

<em>Sårbarhet och kamp för överlevnad i Olofströms kommun</em>

Kandidatuppsats · Linnéuniversitetet

… focus on theories regarding globalization, capitalism, regionalism, regional innovation systems and regional clusters. In my research I have chosen to go from the general to the concrete and to interlace the two in my analysis. Through my analysis I have come to the conclusion …

Finansiell värdering av patent

Masteruppsats · KTH

… incentives have increased further to protect and safeguard the group’s innovations. Mainly there are three different valuations approaches for valuing intellectual property rights, these include the income based approach, cost base approach and market based approach. The income …

Mångfald eller företagskultur

En fallstudie om den pratadoxala relationen kring mångfald och företagskultur

Kandidatuppsats · Linnéuniversitetet

… result in corporate and organizational advantages. While diversity promotes innovation, creativity and company development corporate culture possesses advantages such as efficiency, community and unity. Diversity and corporate culture seems to create various benefits that are …

Militära ”mobil-appar”

Den militära nyttan med kommersiell teknik för militära ändamål

Masteruppsats · Försvarshögskolan

… and development. Is the use of mobile phones for military purposes the innovation needed by the Swedish Armed Forces, do the necessary technical conditions exist and is the technology applicable during peace and wartime operations? The results indicate that the military use of …

Access to the market - a question of collaboration?

D-uppsats · Lunds universitet · 2006

… proposed; all of them involving a strategic alliance decision. Furthermore a strategy on how to survive, once the company has reached the market, is also analysed.