34 uppsatser · sida 1 av 3
- en fallstudie av fyra industriföretag
The purpose of this thesis is to investigate industrial branding, which as a relatively new concept, both for practioners as well as academia, comprises a less explored application of the brand concept. The theoretical background of the study consists of marketing theory …
… is to describe and analyse a supplier-customer relation in the Defence Industrial sphere. The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a …
En fallstudie av reklambyråer
Abstract The development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform …
In the era of urbanization and globalization, many small, rural and post-industrial cities struggle for growth. The competition for citizens and visitors is intense, and one commonly used strategy is to promote the city to a target audience. Place marketing, however, is …
Artotekets förutsättningar att lyckas på marknaden
… market art on the Internet to bigger companies such as banks, law firms and industrial company’s etc. We were curious if Artotekets potential clients were interested in using the service that Artoteket offers. For this study we have interviewed ten companies that Artoteket sees …
en fallstudie av tre livsmedelsproducenter
… of food production has changed dramatically over the past one hundred years. Industrialization has led to large units of production, manufacturing, distribution, marketing and retail business. The final food product, in this system, is quite often fairly anonymous and the …
- en fallstudie kring Västerås och dess konkurrenter
… are also important factors to consider. Västerås has long been seen as an industrial town but has today begun a transformation of that image to one with Mälardalen in focus. The destination attracts many business travelers that due to the close distance to Stockholm usually just …
en <br /> studie av industriellt köpbeteende inom svensk<br /> tillverkningsindustri.
Denna studie syftar till att identifiera hur valet av prioriterad leverantör sker vid köp av komponentdelar hos stora företag inom den svenska tillverkningsindustrin. Rapporten är avgränsad till komponenter som är kan anses vara kritiska ur försörjningssynpunkt för inköparen …
<em>En komparativ studie mellan två historiska platser</em>
… to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on …
… how businesses can use webinars to supplement or replace seminars in its industrial marketing. When should businesses use seminars, when should they use webinars and when should they use a combination of the two? Method: We have chosen to do a combination of quantitative and …
Synen på ett områdes förändring från ett industriområde till turistisk resurs
… during the 1900s. The area has in recent decades gone from being an important industrial area into a place that today is focused on knowledge production and visit activities. This study focuses on how four selected businesses in Norrköping look at the change that …
En fallstudie inom ABB Low Voltage Products
Marknaden för industriella distributörer har upplevt stora förändringar under de senaste decennierna. Trots att industribolag nu har större möjligheter att sälja direkt via internet har distributörerna generellt sett stärkt sin position av flera anledningar. Forskningen har …
vackrare infart till Vilhelmina
… traffic increased, so did noise and other disturbances, and as a consequence industrial areas replaced the residential buildnings at the approaches. Today, the pendulum is turning back and in recent years the approach is regarded as a place to introduce the town. The approach is …
The NIPF (Non Industrial Private Forest) owners in Sweden have very differentiated goals and needs with their forest. They have different backgrounds and some of them live at their forest estate while other live in an urban environment, and some are economically dependent on …
En komparativ studie mellan marknadsförares och industridesigners arbetsmetodik vid produktutveckling
… till att ställa dessa likheter och skillnader i kontrast till tre teorier: Marketing Research Process, Design Thinking samt Empathic Design. Tre intervjuer genomfördes med tre olika företag: ett industridesignföretag, ett marknadsundersökningsföretag samt ett …
