15 uppsatser
… of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' …
En fallstudie av reparation och underhåll i ett industriföretag
… with the absence of properly designed transfer prices, have caused goal incongruence and tension between the entities.
… in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention. The purpose of this study was to examine consumer responses to sponsorship between a blogger and a brand that is thematically …
En fallstudie av reparation och underhåll i ett industriföretag
… with the absence of properly designed transfer prices, have caused goal incongruence and tension between the entities.
… income in each district in order to find the factors best fit to explain the incongruences. The results show a considerable bias in recruitment of pupils to the Culture school. Among Malmoes children 40% have a descent other than Swedish. In the Culture school the corresponding …
nyckeln till en framgångsrik succession
… increase depth and reliability. Results: The study shows that there is a great incongruence between the expected problems associated to the succession and the actual outcome. Furthermore, there are great differences between the problems prioritized by the companies compared to …
En studie om användandet av inkongruenta kändisar
… knowledge of differences between stronger and weaker brands concerning incongruence. The result of the study showed that incongruent marketing in many aspects as for example, brand attitude and word of mouth gave higher values compared to congruent marketing. We could also find …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market …
Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut
Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their …
En studie utifrån Wärneryds investerarmodell
… of investors. Categorization of like- minded investors diminishes goal incongruence. This thesis aim to examine an Investor models accuracy, provided by a Professor Emeritus in Economic Psychology in 2001. This model segments investors as active, passive, speculative and naive …
Magisteruppsatsen studerar pedagogers erfarenhet av motstånd mot genusarbete samt försöker förklara motståndet utifrån socialpsykologiska teorier. Semistrukturerade intervjuer genomfördes med lärare som arbetar med skolans äldre åldrar. Samtliga lärare var engagerade i …
Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of …
Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent …
… them. Such "talk" is expressed in the steering document through vagueness, incongruence and immeasurable actions. Consequently, the Swedish Armed Forces utilize organized hypocrisy which is a strategy adopted by organizations which are subjected to contrarious demands. This …
… theories to have in mind concerns advertising schema, arousal and schema incongruence. An experiment was conducted to compare the facilities for group exercise classes and the traditional advertising medium. Evidence was found to support the relative effectiveness of the …
