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During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created …
En jämförelse mellan tidningsannonser och internetbanners
… versus internetbanners. The study has been based on a total of ten qualitative image analyses. To get a spread among the input material regarding the adverts, five different types of businesses have been chosen from a set of criteria that has been decided for this specific …
<em>En semiotisk och retorisk kvalitativ analys av affischer från 2000-talet</em><em> </em><em></em>
… elements that are found in today’s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing? We have taken the most popular Swedish …
En kvalitativ analys över kvinnans gestaltning i moderna livsstilsmagasins personporträtt
… in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand …
… were portrayed in news photos.A semiotic approach was used to analyse news images in the newspapers Aftonbladet, Expressen, SvenskaDagbladet and Dagens Nyheter. It was important to not only look at the pictures, but also the outer context, i.e the headlines, had to be analysed …
? en studie av fem guldäggsbelönade annonser
… information or elements necessary to effectively deliver the message. Text and images should complement each other without being too obvious. Finally, pre-conceived ideas and contexts are commonly used to make receivers respond to the message in a particular way.
en kvalitativ studie om Feministiskt initiativ och deras kommunikation under valkampanjen 2006
… to be apparent in their communication. They also want to subdue the prevalent image of feminists that exists in today’s society. The party wants to communicate with all public groups, but has despite this, chosen a rather unconventional rhetorical style which can be …
- En studie i den kvinnliga kändisens gestaltning i damtidningar
… the texts were content analysis and qualitative discourse analysis. Since images of the female celebrities have also been of importance, I have used the method of semiotics for picture analysis. I discovered that there are both differences and similarities in how the female …
Hur visualiseringar av klimatförändringar är laddade med tecken och känslor
The purpose of this thesis was to examine the relationship between feelings and visualizations of climate change. A case study was done on visualizations of climate change from a web page concerning climate change published by the Swedish newspaper Expressen and from the …
En kvalitativ undersökning av musiken som betydelsebärande teckensystem
… interaction model for music in audio-visual advertising called "Modes of music-image interaction?. The results showed that the music was associated with values as genuine, honest, responsibility, purity, independence and innovation. The music's symbolic values helped to position …
… based on semiotics and grounded theory. The influence of the context on images raises a question discussed in the study: Should the photographs in the annual report be categorized as portraits, advertisements and others or should the annual report be regarded as a genre of its …
The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society …
En intervjustudie om Reggio Emilia-pedagogers syn på och arbete med dans som språkfrämjande medel
… The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning.
… The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning.
En studie ur ett samhällsperspektiv
… analysis to the texts, with additional features from semiotics applied on the images. The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping. In the qualitative content analysis, concrete examples from the articles are …
