Kandidatuppsats · Högskolan i Borås · 2012
… number of brands in their shops.In the essay we have chosen to focus on the Hungarian PR company OurStyle’s designers andtheir chance of getting into the fashion market of Gothenburg. The essay is written from ahermeneutical perspective since it gives us the opportunity to …
Kandidatuppsats · Högskolan i Borås · 2010
… developed a designscene like no other country in east Europe. Although, the Hungarian consumermarket for designer products still is relatively small. The companies need to go international in order to survive.In this thesis, we have worked closely with the young, Hungarian …
