11 uppsatser
En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad
It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… there is of importance that the contributors mentioned above have a mutual and homogeneous vision for the nations image and are working together. Companies tend to both contribute to and take advantage of the set of values that are more easily connected to a nation than others …
en studie av DLA Agro
… The fact that the member group is relatively small in number and largely homogeneous with regard to the benefits members want out of it helps to contribute to the cooperation. Also that DLA Agro has a limited business portfolio with few products makes it easier for the …
… serve as an eye opener and demonstrate that there are alternativesto today’s homogeneous market. The result is three vacuum cleaners claiming three alternatives to currentofferings. All three proposals are given a simplified design with a purpose tofit better into a home …
… reaches the furnance the sludgebark must be worked through so it becomes more homogeneous and clean from big stones and metal pieces. Today the sawmill hires an entrepreneur with a Doppstadt DZ 750 kombi that twice a year comes to crush the bark and other wood pieces at the …
… fractions meant for combustion, often difficult to characterize. However, more homogeneous fractions that are treated biologically are also discussed. The study concerns the region of Borås, Sweden, where the waste plant Sobacken has provided a good starting point. On this site …
… ? Similar to Swedish forests, the Andean Patagonian forests are relatively homogeneous and can be stratified into compartments according to species, density and age. This homogeneity is due to the presence of a relatively few number of species and to the forest being in various …
… clearly indicate that brand identity and the brand image of Prada aremuch more homogeneous compared to the brand identity and the brand image of Lindex. Theresult is reflecting that Prada is much more successful and consequent in its marketcommunication. We also reached the …
… goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices. Caused by theglobal competition, there is an increased need for fashion chains to get to know their marketsand strategically meet the challenge to win the consumers …
… by polarization microscope when the shape of the composites were needle-like homogeneously and independent each other. From the results from SEM, they were aligned longitudinally at both ends of the film and laterally at the upper middle part of the films. It is considered that …
En studie om vitaminförpackningars olika attribut
Syfte: Syftet med studien är att undersöka vilka förpackningsrelaterade attribut som utgör en tilltalande vitaminförpackning. Metod: Studien lutar sig på en kvalitativ metod och för att få fram material som svarar på syftet har intervjuer med åtta stycken respondenter …
