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En studie av unga nyhetskonsumenters attityder till native advertising
… guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but …
Om individuella och kulturella uppfattningar om människans förgänglighet
Though death and mortality is an inevitable part of our lives it seems like both the society with its culture and the individual in some way repress death. This study was set to explore how and why the individual holds back thoughts on his/her own death and in which way society …
… from the field of professionalization and a methodological framework of hermeneutics, it is shown that the educational work of the thirties can be described as having a focus on free learning whereas the educational work of the sixties can be described as having a focus on …
