10 uppsatser
… fungera i vardagen, som används för att öka livskvalité och njutning, kallas hedonic shopping. Vid den hedonistiska aspekten av shopping blir konsumenten motiverad av den emotionella och underhållande dimensionen associerat med inköpen. Den utilitariana shopparen, å andra sidan …
… The primary objective of this thesis is therefore to study if a consumers hedonic shopping motivation (HSM) affects their degree of multichannel-shopping (MCS) in a hedonic product category. The secondary objective is to examine if a consumers HSM affects which channels and …
- och det mervärde det skapar
… has been on the experience of shopping. Keywords Store concept , experience, hedonic consumption, shopping, task-oriented shopping, recreational shopping, lifestyle, added value
En studie om shoppingturism
Syftet med denna uppsats är att undersöka fenomenet shoppingturism. Skribenterna valde att utifrån sex stycken kvalitativa intervjuer kartlägga de faktorer som bidrar till att resenärer åker på en shoppingresa. Därutöver undersökte skribenterna även om shoppingturism kan kopplas …
… as a multidimensional construct, our study shows that the degree of hedonic and expressive value a product cateogry provides consumers with has important effects on intention, and these relationships are not moderated by consumers' age. By measuring the hedonic and utilitarian …
… the results are correlated with the quality level of the private label and how hedonic shopping motivations influence the outcome of the collaboration. Ultimately the study will discuss whether or not a successful co-branding will overcome the barriers associated with the …
<em>-En undersökning ur ett kundperspektiv.</em>
… as a support throughout the implementation of the study. These three values; hedonic, practical and social, should give us a better idea of what customers experience and what they value when they visit the flagship stores.! The method used in our investigation is of quantitative …
… customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived. Key words: Servicescape, approach-avoidance …
En studie avseende skillnader och likheter mellan män och kvinnor
… undersöka samt skapa förståelse för vilka skillnader och likheter i shoppingbeteende det finns mellan män och kvinnor. Metod: En deduktiv ansats har använts där vi tagit fram hypoteser. Vi har observerat män och kvinnor när de shoppar och sedan, med tester i SPSS, bevisat hur …
En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen
… the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision …
