4 uppsatser
… study is aspiring to explain what applies when it comes to playing music in grocery stores. The authors examine the effect of foreground and background music on sales in grocery stores and aim to explain the cause of the results that are reached. The study was conducted in three …
A Swedish Case
Technology based self-service (TBSS) used in supermarket self-scanning checkouts is a relatively new phenomenon in Sweden. Studies on TBSS as a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge …
… that three interviews took place with two store managers and a CEO for various grocery stores. These interviews could clarify if the stores were working with decoys and then made ??inquiries with consumers who saw photos of products before a decoy was introduced and then when …
… effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect. In order to predict which products affected by a manipulation of completeness, a new model is …
