67 uppsatser · sida 1 av 5
En informationslösning för tredjepartslogistik
… systems enables increased control over business supply chains. This is why Green Cargo aims to create a Logistics Control Tower (LCT) solution to provide it’s customers with better information with higher availability. One such system is the Green Cargo control tower solution …
A Qualitative Study on the Priorities of Values, Personal Norms and Identity for Green Consumer Products
… this thesis is to contribute to a further understanding of the complexity in green consumer behaviour by examining how and why individuals priorities values, personal norms and identity in green consumer behaviour. The thesis employs a qualitative approach with an abductive …
… products. Today however, we are moving towards a greater awareness concerning green, environmental issues which has resulted in more products that are being marketed as green products. This increased environmental awareness among consumers has created a need for companies to …
… conducted throughout their value chain and also what they need to do to become green. Thule, a company with a strong focus on profitability and growth, will not make environmental issues a part of their core strategy unless it can be shown that economic incentives exist. With …
This Master Thesis covers the concept of Green Cars. The background to the research area is the high and rapidly growing number of cars, which together with other factors ad to the pollution of the environment. Under the Kyoto agreement the signing members agreed to lower the …
Undersökning av ekonomisk ansvarsfördelning mellan hyresgäst och fastighetsägare
… the climate and therefore the international real estate market has introduced Green Building-certificates in order to decrease the real estate industry’s environmental impact. Certificated buildings with low energy consumption are a more common sight in Sweden these days. The …
Att marknadsföra gröna argument i fastighetsbranschen
… * Vilka strategier används hos fastighetsföretag inom ramen för green business? * Hur kommunicerar fastighetsföretag green business genom grön marknadsföring? * Hur uppfattar fastighetsföretagen att intressenterna bemöter deras gröna marknadsföringsargument?
… dramatically. As a consequence, there are increased emissions of dangerous greenhouse gases. Transports are often mentioned as an area with high impact on the environment. Some of the problems highlighted are; dependence of fossil fuels, emissions and noise from trucks. To meet …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… aspects has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a high credibility. Problem definition: What factors are important for hotel companies to attain long term business survival trough a …
Kan en integrering av miljöaspekter och Lean produktion bidra till att nå synergieffekter och minska risken för suboptimering?
… integrerat. I samråd med Sustainia AB bestämdes att denna modell skulle kallas Green Lean, vilket således åsyftar en miljöanpassad, ”grön” form av Lean.
three case studies in Uppsala
… and opportunities and to identify the outcome of implementing the ISO 14001, Green Flag at such set up.A qualitative method is used and three Green Flag certified preschools, affiliated to the Uppsala Municipality and located at different geographical location were selected. A …
… It is therefore very relevant for companies to learn better when to use green marketing for different types of product categories in order to make their marketing strategies successful. Limited research has focused on what the moderators of this might be and how marketers can …
Capture and capitalize value in the field of Urban Mining
… of Urban Mining as an approach. With the innovation of processes, technology, business- planning and creation in focus. Objective: How to future proof a business model for Urban Mining by the usage of business model design. Method: This thesis will be conducted using a case …
varumärkesarbete i svenska statliga bolag
… The studied governments owned companies, including the government case firm (Green Cargo), are active on markets that demand increasingly more of the companies to reach the customers. The corporate brand's importance in government owned companies is relatively unknown. The …
… PR and more credit from both their investers and custumers. That is also why GreenIT´s carbondioxide emissions where calculated here. GreenIT have intentions in becoming climate neutral and in order to becoming one they have to reduce their remaining emissions by investing in …
