Är hälsa orange?
En kvalitativ studie av Norrbottens Läns Landstings byte av färg på Vårdcentralers logotyper i Norrbotten
… related to rebranding, the communication process, encoding/decoding and Goethe’s Theory of Colours. To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three …