213 uppsatser · sida 15 av 15
… Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical …
framgångsfaktorer för specialtidskrifter ur ett marknadsorienterat perspektiv
… The Internet has become another important factor because of the on-going globalization we live in today. The last major factor is the fact that a magazine must create some kind of common ground for their readers to be able to interact within, and also have a connection with them …
… is more ambiguous from a socio-economic and political perspective. In terms of global competitiveness in the pharmaceutical sector, Europe still lags behind the US which calls for the need of increasing investment in research and development. Parallel trade has however a …
