10 uppsatser
… the trademark loses this ability to separate the product and becomes a generic term for the category of the product. The trademark is in many ways a company’s most valuable asset, hence it is the link to consumers. The essential economic function of the trademark is the …
… fewer blockbuster drugs are being developed. Longer lead times and aggressive generic post-patent competition have narrowed the timeframe for the pharmaceutical companies to profit on their investments. In the face of these threats the pharmaceutical industry has developed a …
… stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a …
… the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that …
Är det där skon klämmer?
Bakgrund: Med bakgrunden av företags behov att utvidga sin verksamhetssfär, har företagsförvärv blivit alltmer frekventa och mer omfattande. Speciellt i branscher med snabb utveckling såsom IT-branschen, är detta av aktualitet. Med förvärvsvågors uppkomst, har även ett stort …
En fråga om organisatorisk integration
… of complex knowledge systems. Replication is conceived as the integration of generic capabilities, which are managed by what the authors refer to as integration tools, tools that are based on organizational knowledge. This viewpoint contributes to perception of replicating …
… and success. Michael Porter’s strategic framework, the five forces and the generic strategies of cost leadership, differentiation and focusing, have been used in the analysis. This has been accomplished with the help of observations and personal interviews. Retail studies have …
… perspektivet. Genom detta har vi använt oss av fyra modeller: Five Forces, Generic strategies, produktlivscykeln och Boston matrisen. Vi har studerat vad som är avgörande för utformandet av en produktportfölj. Resultat: Vi har funnit viktiga kriterier som påverkar branschen och …
Hur kommunikation och anpassning av CSR skapar värde
… Theories: The Pyramid of CSR, Green marketing activities on three levels, Generic environmental strategies and Ten rules for successful CSR communication. Conclusion: The results of the study suggest that the link between the adaption of CSR and CSR communication is based on the …
En framingstudie av nyhetsrapporteringen kring gasattacken i Syrien
… forskning och teorier om begreppet framing och dess olika variationer sa? som generic/issue specific, visual framing etc. Empirin som analyserades var videoskevenser fra?n respektive nyhetsstations Youtubekanal, totalt analyserades 21 st videoklipp d.v.s. sju per kanal. Metoden …
