9 uppsatser
… Vi har använt oss av en deduktiv ansats för att ta fram antagande om hur functional foodsföretag effektivt ska kommunicera sitt hälsobudskap. Dessa antaganden har vi sedan testat med kvalitativa empiriska undersökningar. Våra intervjuer presenteras i ett empirikapitel som sedan …
Vi kom fram till att de svenska konsumenterna är mycket intresserade av functional foods och har en positiv inställning till produktgruppen men att bakgrunden till deras intresse skiljer sig åt. De livstilsorienterade konsumentgrupperna är primärt intresserade av produkternas …
the Swedish retail market
… - cardiovascular disease, cancer, hypertension and obesity, but also affects functional deficiencies like gluten- and lactose intolerance. Health added-value foods are thought to reduce health-related risks or delay the onset of these major diseases. Therefore, interest among …
factors influencing the consumers' choice when buying probiotic products
… what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. Positive …
Understanding the unique relationship between consumers, companies and legal instruments involved
… consumer behaviour) and business law, which are contained in this paper. Functional foods are used as examples of nutrition and health claim labelling, as well as a review and some comparison between the legal systems of the EU, Sweden and the UK. The research carried out …
… add the components of PYLOS to an existing food product in order to produce a functional food product effective against H. pylori infection. This master thesis is based on a collaboration project between four Swedish actors; University of Gothenburg, Food & Health Concept Centre …
Syfte Vi har för avsikt att öka förståelsen för hur valet av återhämtningstillskott styrs av konsumentens beteende och analysera i vilken grad olika faktorer påverkar detta val. Vår förhoppning är att denna insikt skall kunna bidra till att minska det informationsbehov som …
… good bacterium that normally is used as supplement or added to so-called functional foods. Several companies have products with probiotic bacteria with different characteristics. Depending on the ability of the bacterium, it can be used to possibly reduce or alleviate various …
… of eating the low FODMAP-diet Irritable bowel syndrome (IBS) is a common, functional gastrointestinal tract disorder. The disease is benign but may cause much suffering for the individual. The treatments available are used to relieve symptoms. One nutrition therapy is to exclude …
