Line?extensions; A longitudinal study concerning effects on brand equity
… effects on brand strengths. The study will contribute as part of a decisional framework when evaluating a possible line extension.
Uppsatser om frame
2 927 uppsatser · sida 53 av 60
Global Price Management ? Incentives for Implementing an IT-based Price Management System
… An important part of the results is thus the presentation of a theoretical framework which combines price and organizational issues with IT. Furthermore, since the IT-system is based on a Service-Oriented Architecture (SOA), it contributes to, and complements the somewhat …
Is insourcing qualified human capital from China a future for Sweden’s wealth sustainability?
… of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four different parts: Insourcing & Outsourcing, Intellectual Capital, Knowledge Management, China & Intercultural …
Doing Business in China - A Best-practice Model for Foreign Invested Small and Medium-sized Enterprises (SMEs)
… are facing new and different challenges, and thus a new generic theoretical frame work is desirable. Our comprehensive best-practice model, called the STAR model has five important perspectives. The five perspectives are HR & Culture, Sales & Marketing, Logistics, Development …
How Does Board Structure Influence CEO Compensation? - Evidence from Sweden
… for companies listed on the Stockholm Stock Exchange in 2004. The theoretical frame of reference is based upon the corporate governance theory, the principal-agent theory and previous empirical research in the area. A cross sectional regression analysis is used, where a number …
Visualizing Innovation Capital
A Case study of Technology Transfer and Biomedical start-up
… professionals, entrepreneurs and academia an overall perception and mental framework of the technology transfer practice and the embracement of a promising invention, building upon its hidden value. Methodology: The thesis was conducted using a qualitative case study, executed …
Network Advantages in a Market Entry Context ? A study of the Swedish fashion business
… of Agents has been brought in. Theoretical perspectives: The theoretical framework is constituted by concepts and models related to the field of theory of networks and market entry, that the researchers have considered as relevant. The focus lies on direct export practices …
Effectiveness of education program conducted by Novo Nordisk
A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
… the physicians? behaviour. The results also infers from the theoretical framework that the high satisfaction scores expressed by the physicians my not necessarily bring change in behaviour.
The impact of store atmospherics and consumer attitudes on in-store behavior ” What determines the buying decision of functional food”
… Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of …
Känsla för innovation ? om faktorer som främjar respektive hämmar produktinnovationer i organisationer
… as to highlight the aspects of leadership. The contents of the theoretical framework are mainly theories within the area of innovation management. Empirical foundation: The primary empirical data consists of interviews through semi-structured telephone dialogues with seven …
Consumers? Perceptions of Variety ? the Impact of Private Brands
… the research area, to support the selection of key factors in the conceptual framework and to increase understandings of previous research of these factors.Focus groups have been used in order to find the key aspects of how consumers perceive variety. In combination with …
What to expect ? A qualitative study of roles in Retail Marketing
… the individual episodes which comprise it. Therefore the chosen theoretical frame of reference is based on theories, models and concepts concerning the overall network, individual relationships and service exchange. Empirical data: A qualitative study with an iterative approach …
Prästgårdsträdgårdar
barndomsskildringar från 14 prästgårdsträdgårdar i Växjö stift
… because there has not been any extensive replanting. One has kept the old frame of the gardens, but the content has been impoverished.
Mind the gap
the possibilities of the public space in the contemporary city
… gradually becoming more homogenous. The urban space constitutes the physical framework for people’s shared existence in the City. Often, we tend to accept the physical realities of the urban space and take it for granted without refl ecting over what actual meaning it has to us …
Småskalig utsädesproduktion
ekonomiska och organisatoriska aspekter
… integration, as well as analyze the problems that arise. The theoretical framework is based on the agent theory which describes problems in a common organizational structure. Problems considered are the decision-maker problem, portfolio problem, horizon problem and finally the …