Underha?llande stereotyp eller överdriven parodi?
En mottagarstudie om Umea? Energis reklamfilmskoncept Dolf och Ja?rven
… concept about Dolf and Ja?rven, two characters living in Lill-Grobban, a fictional village outside of Umea?. The aim of this qualitative study is to examine how Umea? Energi uses stereotypes in the commercial concept Dolf and Ja?rven and how this affects the respondents, and in …