7 uppsatser
<em>CSR-kommunikation hos klädföretag</em>
… in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg. Frame of …
En studie av Sveriges kommuner
… of the municipalities in Sweden that influence the choice of being a certified Fairtrade city. The independent variables which are used in the statistical analysis are municipal governance, local tax rate, whether there is an university and/or university college in the …
… våra kläder står för. En annan anledningär att Borås nyligen blivit en Fair Trade City, vilket innebär att Borås stad skaha ett visst utbud av ekologiska och miljömärkta varor.För att kunna skapa en affärsplan behövs olika verktyg och metoder, några av dessaär litterära …
… of the municipalities in Sweden that influence the choice of being a certified Fairtrade city. The independent variables which are used in the statistical analysis are municipal governance, local tax rate, whether there is an university and/or university college in the …
… have an ecologically conscience and buy products based on these values. Fair trade is an area in the green marketing, where companies can be certified. It requires that the organization follow predetermined guidelines. Through the research we found that the Ecological and …
… also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing …
En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
… become a strong competitor to other European cities. Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity. However the marketing and a broad network is necessary for …
