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… inbudget or competence missing in the company for this type of activities. The external brandprocess has been presented as a realistic alternative for the small fashion brand to strengthentheir image by letting their surrounding external industry network influence the brand …
En fallstudie av det Svenska företaget POC
… to examine if POC manage to keep cohort interplay between their identity and image. Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image …
En fallstudie av företagsidentiteten på Academic Work
… successfully communicates the business plan and ideas about personnel through external-, internal- and interactive marketing. Conclusion: The study shows that companies should work towards a strong company culture where employees on a personal level share company values …
Agria Djurförsäkringar AB
… can work more actively with environmental questions, both internally and externally. Many companies in the service sector have noticed today’s discussions about environmental issues and they want to be a part in creating a need in the minds of the customer for the consideration …
en utredning av WeActivists strategiska funktion inom WeSC
… this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are …
en studie i varumärkesutvecklande
… impression of the brand Myrorna, the branding identity and the importance of external factors has characterized the brand value. The study reflects a result and new knowledge that is to consider as the organization Myrorna's biggest interest to take notice in. This is a personal …
En kvalitativ studie av svenska universitets kommunikationspolicydokument
… is to investigate in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or …
En fallstudie av Karlstads kommuns vattenläcka 2011
… is about how the organization works to repair or maintain the organization's external image, the image that society has about the organization. When a crisis occurs stakeholders lose confidence in the organization or change their mind about it. This case study is about exploring …
en analys av Kungens Kurva utifrån Huddinge kommuns vision för vidare utveckling av området
… is made. The municipality of Huddinge has designated the area, which is an external shopping-center, as one of its key development areas in the future. The municipality has established a future vision for the area, which extends until 2030. The vision claims, inter alia, that …
… written by the commission. Using theories by Judith Butler and discourse analysis inspired by Norman Fairclough it identifies two main discourses regarding gender: a two gender discourse and a queer discourse. The two discourses meet in the studied material in an antagonistic …
a case study in the dairy sector
… of their activities along with their CSR commitments to their internal and external stakeholders in order to make a better corporate image and improve their market opportunities. Currently, non-financial reporting of CSR has developed and made CSR reports a more permanent part …
En studie av det svenska 1300-talsfrälsets ideologi såsom framställd i Erikskrönikan
… to communicate and reaffirm their social standing, both internally and externally.
… influence on the peace process. In doing this, conclusions are drawn that external pressures can be very effective in creating an incentive to move beyond an initial state of conflicting self-images and that a stabilizing process has got to provide a long term solution in order …
Risker och Möjligheter med Co-Branding
… two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more …
Formandet av stadens varumärke
… workers within the field of journalism. During the past decade, influential external forces such as commercialization, new technologies and increased competition have brought great changes within the industry. As a result, employers value flexibility of manpower, not least to …
