7 535 uppsatser · sida 2 av 60
En fallstudie om Skanska
As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that …
… project called ?A book’s all sides?, together with the activities of the book-event, can stimulate young people’s reading. The research questions are: How do the project leaders plan and organize activities for the book-event? How do the young people respond to the activities at …
som kompletterande kommunikationskanal till Event Marketing
… essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
En Begreppsutredning
Event marketing har allt sedan begreppet instiftades runt tiden för OS i Los Angeles 1984 varit starkt praktikerdrivet, vilket även återspeglas i den litteratur som skrivits om fenomenet. Den största delen av denna är av normativ karaktär och antar skepnaden av handböcker …
Uppsatsens titel: Integration genom event ? America’s Cup:s förankring i Malmö Seminariedatum: 13 januari, 2006 Ämne/kurs: FEK 582 Kandidatseminarium, 10 poäng Författare: Lisa Kopp, Maria Leifland, Ann Lilja Handledare: Erling Green, Christer Kedström Fem nyckelord: America’s …
The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information …
Fuglesang, föreställningar om rum och svenskhet
… that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of media discourses, representations of space …
Titel Got Event vs. Stockholm Globe Arena, en studie om Got Event i nationella mediesammanhang.Författare Markus Danielsson, Jakob PerssonKurs Examensarbete i Medie- och kommunikationsvetenskap, 15 hp. Institutionen för journalistik och masskommunikation vid Göteborg …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing …
ett uttryck för folkbibliotekets identitet
… to shed light on the public library’s identity as expressed through its public events. The thesis seeks to answer the following questions: What kind of public events are offered at public libraries? What themes distinguish the content of these events? What characterizes the …
Event marketing är en marknadsföringsform som har växt ordentligt under senare delen av 90-talet och det börjar bli ett naturligt inslag i företagens marknadskommunikation. Trots denna tillväxt har event marketing under en längre tid sammankopplats med brist på …
Varför använda sig av Event Marketing?
… med denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang …
med fokus på fälttävlan
Eventing is often called as the formula 1 in equestrian sports and comprises three disciplines: dressage, show jumping and cross-country. The sport provides excitement, challenge and joy and is the ultimate sport for intelligent riders and horses. Many are fascinated by the …
… time after the announcement. To answer and examine this, the authors used the event study approach. The study was conducted with a sample of 47 companies from France, Norway, Spain, Sweden and Germany. The time period in which the study was conducted within was between the years …
